Categories

CTM Blog

Marketing
Strategy
Why Location Based Search Matters More Than Ever
Explore the explosive rise of location based search in recent years and and how to optimize your business for successful search results.
by CTM
Analytics
6 Key Performance Indicators (KPIs) for Marketing Success
While you’re busy setting goals for this year, discover the KPIs you should consider evaluating and how to report on them in your CallTrackingMetrics account.
by CTM
Strategy
Creating Advanced Audiences for Google Ads
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.
by CTM
Attribution, Case Studies
Practice the Best Healthcare Marketing with Data-backed Decisions
If you own your own practice, or work in the healthcare industry, you know that each phone call from a potential patient is extremely valuable.
by CTM
Attribution
Is Your Marketing Platform Really Intelligent?
What’s the difference between AI and IA, and why does it matter?
by Erika Rollins
Attribution
How important is call tracking in the world of digital marketing?
We find that digital marketing agencies are particularly well-served by our platform. They're able to pick and choose from a robust feature set that supports their business model extremely well. Jason Smith, a senior member of our sales team, has spent the last few years helping digital marketers get the most out of CallTrackingMetrics.
by CTM
Attribution, Strategy
Does call tracking & dynamic number insertion negatively impact SEO?
Overall, using call tracking software should have little impact on the overall SEO of a website and online business presence.
by CTM
Strategy
Shopify Meets Call Tracking: Has Omni-Channel Finally Arrived?
With an omni-channel-focused call intelligence platform, retailers now have access to complete order history and other crucial caller data instantly.
by Erika Rollins
Strategy
5 Tips for Texting: Getting the Most from Your SMS Marketing
To help you make the most of mobile messaging, here are our top five tips for SMS marketing success.
by Erika Rollins