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CTM Blog

Marketing
Strategy
5 E-Commerce Trends You Should Adopt in 2022
The rise in eCommerce continues. Stay on top of the most recent trends and go-to practices.
by CTM
Attribution, Analytics
The Complete Call Tracking Glossary
CTM has been a leader in the call tracking industry for a long time, and we sometimes take for granted…
by Chris Todd
Attribution
How to Track Your Phone Calls in Google Ads Using CTM
Guest post by Patience Hurlburt-Lawton Phone call conversions can make up a big chunk of your overall lead flow from…
by Erika Rollins
Attribution
How To Use Live Chat for Lead Generation
Featured post by guest blogger: Adela Belin Mainstream lead generation channels have become too competitive—from your blog and landing pages…
by Erika Rollins
Attribution
A Day in the Life of Senior Paid Media Manager Lisa Salvatore
Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our…
by Frances Miller
Analytics, Guides
A Marketer’s Guide: Build Amazing Dashboards with Looker Studio
Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.
by Chris Todd
Attribution, Strategy
Optimize Your ROI: 7 Easy Tips to Start
We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend. 
by Frances Miller
Attribution, Strategy
How to Choose Which Paid Advertising Channels to Prioritize Right Now
Now's the time to direct your budget towards channels that you know are going to convert.
by CTM
Strategy
How to Adapt Your Advertising Strategy During Economic Uncertainty
This past month represented one of the quickest and most drastic shifts in online behavior we’ve ever seen.
by Frances Miller