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What is Call Scoring? (It’s Not Exactly Lead Scoring)
Call scoring is the process of assessing data from a phone call against a predefined set of performance standards and…
How Call Tracking Data Helps Solve Sales-Marketing Misalignment
Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.
5 E-Commerce Trends You Should Adopt in 2022
The rise in eCommerce continues. Stay on top of the most recent trends and go-to practices.
Leveraging First Party Data in a Cookieless World
With third-party cookies quickly dropping out of favor, marketers can turn to the data that's actually been here the whole time.
The Complete Call Tracking Glossary
CallTrackingMetrics has been a leader in the call tracking industry for a long time, and we sometimes take for granted…
How to Track Your Phone Calls in Google Ads Using CallTrackingMetrics
Guest post by Patience Hurlburt-Lawton Phone call conversions can make up a big chunk of your overall lead flow from…
How To Use Live Chat for Lead Generation
Featured post by guest blogger: Adela Belin Mainstream lead generation channels have become too competitive—from your blog and landing pages…
What Apple’s iOS 14.5 Release Update Means for Call Tracking
What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding.
6 Tips for Writing Ad Copy that Converts
Craft ad copy that grabs your reader's attention and makes it irresistible to click-through.