Categories

CTM Blog

Marketing
Attribution
Ask an Expert: How does Google’s SameSite cookies update impact call tracking?
We chatted with our development team to learn more about the impact on your CTM tracking efforts.
by CallTrackingMetrics
Attribution, Lead Management, Video
Watch: How to Use Call Tracking to Deliver Marketing and Sales Value
Accurately report on conversions and optimize for lead quality versus volume.
by CallTrackingMetrics
Strategy
Introduction to Facebook Advertising on CallTrackingMetrics
78% of American consumers say they’ve discovered a product because of Facebook—so if you're not running ads on Facebook yet, you're missing out.
by CallTrackingMetrics
Attribution, Strategy
How to Automate Google Ads for Higher-value Conversions
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
by CallTrackingMetrics
Strategy
Why Bidding on Branded Terms is Necessary
Shouldn't you get the #1 search result, especially if people are literally searching for your brand name? Well, not necessarily.
by CallTrackingMetrics
Analytics, Lead Management
What is Conversation Intelligence?
And why it matters for maximum sales.
by CallTrackingMetrics
Strategy, Announcements
5 Reasons to Love Our New Direct Google Ads Integration
The new integration makes capturing conversions much more seamless, so you can focus your energy on driving more revenue from ads.
by CallTrackingMetrics
Strategy
How to Budget for Call Tracking
While call tracking is traditionally allocated as a marketing expense, it often impacts many departments, including sales, customer support, and operations.
by CallTrackingMetrics
Strategy, Case Studies
How Captain Dave’s Dolphin Safari Uses CallTrackingMetrics to Refine Their Ad Spend and Empower Their Agents
Before CTM, this popular tour company relied on asking customers on the phone how they found out about their business.
by CallTrackingMetrics