Categories

CTM Blog

Marketing
Strategy
5 Tips for Texting: Getting the Most from Your SMS Marketing
To help you make the most of mobile messaging, here are our top five tips for SMS marketing success.
by Erika Rollins
Strategy, Lead Management
Spring Brings Leads, But You Need to Manage Them: 6 steps to more effective lead management
Ah, Spring—when April showers bring May flowers, and when leads from tradeshows and conferences rain down upon sales and marketing teams.
by Erika Rollins
Attribution, Strategy
Top 4 Ways Agencies Can Differentiate Themselves in 2017
Marketing, PR, and ad agencies know how to differentiate—it’s what they do. Here are four ways that agencies can set themselves apart this year.
by Erika Rollins
Strategy
The Case for Online Marketing for Law Firms: 5 ways to start generating digital leads
Staying competitive means embracing digital marketing, but not all industries are adopting the tools of the new millennium at the same pace.
by Erika Rollins
Analytics, Lead Management
5 Creative Uses for the Keyword Spotting Tool
One of the features that I find exciting, and most of our customers aren’t aware of, is our Keyword Spotting tool.
by Jessica Michaels
Attribution
Conversion Attribution for Social Media – Step by Step Instructions
One of the most interesting facts I took away from the session is that the ability to demonstrate ROI is the largest factor when it comes to making decisions.
by Jessica Michaels
Attribution, Strategy
Call Tracking & Conversions: Take Your Reporting to the Next Level
Sales teams can use the recordings and transcriptions to quickly recall past call details to stay fresh on pending deals.
by Todd Fisher
Attribution, Strategy
Call Tracking for Agencies: Added Expense or Added Value?
Every day CTM helps advertising and marketing agencies across the world track their phone calls in order to optimize their campaigns around which ads are performing and which are not.
by CallTrackingMetrics
Attribution, Strategy
Vanity Numbers: A Critical Tool For Your Advertising Arsenal
You may have heard the term "vanity number" before. A vanity number is a phone number that spells out your business or service so that callers remember it and associate it to you.
by Laure Fisher