Consistently Prove ROI and Drive Revenue for Your Clients
Marketing Agencies can scale with ease and wow current clients with full attribution, automation, and lead management tools built to grow with your organization. These tools help marketers consistently maximize ad spend, lower cost per acquisition, and increase conversions.
Top 5 Ways Marketing Agencies Use CTM
Our most popular attribution tools include:
- DNI
- Multi-touch attribution
- Call tracking
- Tracking numbers
- Google Ads integration
01. Closed-loop attribution
Deliver keyword-level attribution and uncover customer sentiment
Connect your clients’ phone calls and texts with which campaign drove it when you use call tracking as part of your attribution strategy. Utilizing marketing attribution and automation tools, the trail won’t go cold when someone picks up the phone so you can show a more precise ROI for your marketing efforts.
Our most popular sentiment and intent tools include:
- Recordings
- Transcriptions
- AskAI
- Keyword spotting
02. Customer Sentiment and Intent
Understand at a glance the sentiment of callers and automatically trigger next steps
AI-powered tools help agencies and the clients they serve to instantly get the most important information from prospect and customer conversations. This information pairs with automation tools to trigger next steps and gives teams firsthand insight into their ideal customer and what makes them act.
Our most popular scaling and account management tools include:
- Unlimited, free sub-accounts
- White-labeling options
- Flexible, agency-friendly billing options, including markups
- Agency Partner Program
03. Simplified Scaling and Account Management
Scale with ease and deliver exceptional results
Built with agencies in mind, CTM gives you the flexibility to meet the needs of different types of clients with a range of customizable features and billing options. We also help you drive revenue and expand your client base. Not every agency understands the value of call tracking, we can help you beat out the competition and keep your clients loyal.
Our most popular lead management tools include:
- Smart Router
- Smart Dialer
- Softphone
- FormReactor®
04. Instantly Identify High-Value Leads
Quickly and effectively manage leads to drive more revenue
Automatically score activities and generate customized next steps like follow-up calls and texts. Agencies can easily replicate their unique process across all accounts with one click to deliver more results for clients.
Our most popular Agency Partner benefits include:
- Co-marketing opportunities
- Referral incentives
- Partnership directory listing
- Partner portal access
- Exclusive Beta invites
- Usage volume discounts
05. Grow Your Visibility
Have your voice be heard, expand your reach, and influence the direction of CTM
Engage in exclusive opportunities to drive brand awareness and grow your agency. From co-marketing opportunities to exclusive VIP webinar invites and focus groups, agencies get even more with our Agency Partner Program–one of the most rewarding in the industry.
What Our Customers Are Saying 
“We’ve been able to attribute a conversion rate close to 85% in terms of booking appointments — far above the industry average of 50% and below.”
–Jon Ostenson, Co-founder and CEO, 10Xfive
“I often tell our clients that marketing without call tracking isn’t much different than gambling. If you don’t know what works and what doesn’t, achieving sustainable success in marketing is highly unlikely.”
-John Thornton, CEO, Black Propellor
“In the span of a month, CTM helped my client generate as many leads as they had collected over the entire previous year. Proper tracking and accurate insights dramatically increased their lead generation volume, and they were off and running.”
–Alistar Wilson, Compound
“Using CallTrackingMetrics has allowed our team to better optimize our campaigns to improve Return on Ad Spend and appeal better to our client’s needs. The setup is seamless and the integration with Google Analytics makes CTM an easy choice as our preferred Call and Phone Conversion Tracking Solution.”
-Kenny Eisinger, Net Conversion
Home Services Case Studies and Resources
Stackmatix, Tutor Doctor, and CTM: Closing Attribution Gaps and Aligning Teams
Call Tracking and Marketing Attribution Win Big
How CTM Supports this Agencies Closed-loop Marketing Efforts
How Call Tracking Transformed Our Digital Marketing Agency
How CTM Lowered Our Client’s Acquisition Costs by 600%
Why This Agency Turns Down Clients Who Don’t Want to Use Call Tracking
The Complete Guide to GA4 for Marketing Reporting
The Modern Keyword Research Playbook
We take security seriously–and know you do too
