Of course, we’d love to see you choose us as your trusted partner for call tracking, but even more, we want to provide helpful, insightful guidance as you compare CallRail alternatives. 

So while you’re here comparing CallTrackingMetrics vs. CallRail, we’re going to ease up on our enthusiasm and marketing messaging and stick to verifiable facts.

Top Highlights

CTM is an all-in-one communications and conversation intelligence hub that helps business stretch their budgets and do more with less. Our highly customizable solution is capable of housing all of your business and customer communications in one, easy-to-navigate platform that gleans intelligent, actionable insights from those conversations with powerful AI tools. 

Closed-loop Attribution

Reveal exactly which ads generate the best leads and accurately connect them to their source

Conversation Intelligence

Unlock hidden insights from every conversation and personalize communications with AI

Advanced Sales and Lead Automation

Automate your pipeline engagement and close deals faster

Why Consider CallRail Alternatives? 

CallRail’s platform is popular amongst marketers largely in part to its name recognition. And, don’t get us wrong, CallRail can be a good fit for smaller businesses that need a platform pretty straightforward and easy to get started using. However, it’s not always the best solution for marketers and other businesses who plan to scale. 

While CallRail may be a good out-of-the-box solution, if your organization wants flexibility as it grows, or has unique or changing needs, CallRail may not be the best fit. CallRail is named a top leader on third-party review sites like G2, but it’s important to take a closer look at those rankings. When you do, you’ll see CallTrackingMetrics often outperforms CallRail in important categories like conversation intelligence, performance and reliability, customer support, and more. 

Former CallRail customers often tell us that when their company began to grow and develop more diverse needs, CallRail couldn’t offer a solution, or (in some cases) meeting those needs would exponentially increase the customer’s costs. Adding more users, accounts, and features to their CallRail account would often push them far beyond their budget. 

If you are currently with CallRail and looking for an alternative, or if you are new to call tracking and looking for an alternative to CallRail to start, read on to find out why CallTrackingMetrics is the best solution for many businesses. 

6 Reasons Why CallTrackingMetrics is the Best of the CallRail Alternatives

Call tracking is an essential part of a comprehensive marketing attribution strategy. Without it, how can you know what’s driving your most valuable leads and conversions? But getting started with the right call tracking software that will meet your needs now and in the future is vital. 

As mentioned, CallRail is easy to get started with, and its name recognizable. However, CallTrackingMetrics is highly customizable and can scale with your business seamlessly. Both are important places where CallRail falls short. Take a look at some of the features most popular with our customers. 

1. Comprehensive Attribution Tools

Tracking and attributing where your best leads are coming from and which ads make them convert is critical to a successful marketing strategy. Call tracking as part of a closed-loop attribution strategy ensures you get full visibility into all of your marketing efforts–and results. 

CTM’s best-loved attribution tools include:

• Multi-touch attribution models
• Call tracking
• Dynamic number insertion
• Tech stack integrations

2. Advanced Conversation Intelligence Tools

Gaining insights into customer behaviors at every touchpoint reveals their biggest needs and how your company can best meet those needs. CTM’s AI-powered conversational intelligence tools automatically extract and report on this key information within seconds and even summarize and prompt the next steps. 

But that’s not all. 

Our call tracking and conversation intelligence tools are HIPAA-compliant too. 

*CTM serves businesses in more than 80 countries and offers transcriptions, and call summaries in numerous languages to help teams across the globe get the insights they need to succeed. 

CTM’s top conversation intelligence tools include: 

• AskAI
• Dual channel recordings and transcriptions
• Keyword spotting
• Automated call summaries 
• Automated sentiment analysis and intent extraction

3. AI-powered Lead Automation Tools

Today’s advances in technology are happening faster than ever before. Customers expect fast, round-the-clock service on the platforms they frequent the most. Our lead automation tools improve speed to lead and help industries ( like behavioral healthcare) where time is a matter of life and death, connect quickly.

CTM’s advanced lead automation tools include: 

• AI-powered ChatAI and AskAI
• FormReactor® and LeadReactor
• Triggers
• Automated call and activity scoring
• Customizable IVR menus
• Softphone and Smart Dialer
• Virtual agents and chatbots
• GeoRouting and GeoContact

4. Top Martech Integrations

A tried and true tech stack is the holy grail for marketers and sales professionals. And we get it! That’s why we offer open API developers love and more than 40 no-code, low-code integrations with today’s most popular sales and marketing software platforms. 

CTM’s most popular integrations include: 

• Google Ads’ bi-directional integration
• Google Analytics (full GA4 integration)
• HubSpot
• Salesforce
• Facebook
• Zendesk
• Zoom

5. Diverse Phone Number Options

Let’s face it, if you want to do call tracking you’ve got to have tracking numbers. But what happens if you already have phone numbers you’ve been using? Or what if you want to start fresh with more memorable numbers? 

Either way, we’ve got you covered. 

CallTrackingMetrics offers free number porting (transfer the numbers you’re using now) and some of the most robust phone number options in the industry. What’s more our Numbers and Carrier Relations team is always ahead of the game and offers a streamlined process for A2P registration. 

CTM’s phone number options include: 

• Local numbers
• Toll-free numbers
• Vanity numbers
• Numbers available in 80 countries (CallRail only offers phone numbers in 4 countries) 
• SMS text messaging capabilities including bulk text messaging

6. Award-winning Customer Support & Educational Resources

At CTM we walk the walk and talk the talk when it comes to customer support. We realize that not everyone is completely familiar with call tracking so we make it easy for you to get up and running – and keep up with the latest feature updates and tools through live and on-demand virtual training, office hours, and webinars. 

What’s more, our customer support team has been chosen as a top-rated support team year after year.

CTM’s robust customer support options: 

• Weekly API Office Hours
• Weekly Beginner Power Hours (3x a week)
• Monthly Uncovering Hidden Gems
• Ticket Portal
• Virtual, self-paced training options
• Live Phone Support
• Live Chat Support
• Standard Onboarding
• Premier Help Desk
• Customized Onboarding and Training Options with Professional Services
• Knowledge Base
• Training Center
• Webinars (Includes How to Build a Chatbot, Intro to GA4, and Everday AI in Sales and Marketing)

CallTrackingMetrics offers a range of education, training, and support options for customers from day one. We know that the sooner you’re up and running, the sooner you can take advantage of our tools and customization options and see measurable ROI.

Read on and check out some of our case studies and most popular resource pages. 

Explore Our Case Studies

Find your solution and see how other businesses drive success

Discover Industry-focused Resources

Check out the most-used features for your industry

Watch Our Videos

See the most valuable features and how they help you save time and money

Dive into Our Content Resources

Learn more about the benefits of modern call tracking and attribution

Final Thoughts on CallRail Alternatives

While CallRail may be more of a household name in the telecommunications industry, CallTrackingMetrics continues to grow as a competitor by offering everything CallRail does, but with the affordable call tracking and marketing attribution customization companies need to scale sustainably.

But don’t just take our word for it, see CallTrackingMetrics in action and Book a 1:1 Demo today!