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CTM Blog

Marketing
Marketing, Analytics, Strategy
Google Call Conversions by the Numbers
A deep dive into how over 2,000 customers are defining the key events and conversions they’re sending into Google Ads and Analytics.
by Chris Todd
Marketing, Attribution, Case Studies
How CallTrackingMetrics Helped Southeastern Recovery Center Streamline Its Marketing and Admissions Process
Since adopting CallTrackingMetrics, Southeastern Recovery Center has been able to streamline admissions, boost marketing effectiveness, and offer 24/7 hour support to those in need.
by Hannah Hanover
Marketing, Attribution, Analytics, Strategy
Google Shakes Up Business Profiles: Call and Chat Reporting Going Away
Google is discontinuing call and chat history for Business profiles by July 2024, prompting businesses to seek alternative tools for lead interaction and marketing enhancement.
by Andrew Clark
Marketing, Resources, Guides
It’s Time to Rethink Marketing’s Reliance on Email
You don't need to break up with email forever, but we do think it's time to start seeing other channels. We'd like to introduce you to our friend, the phone number.
by Chris Todd
Strategy, Smart Route Podcast
No More Traditional PR! How to Build Your Brand in the Digital Age
Build a successful brand in the digital age with expert insights from BLASTmedia President Lindsey Groepper.
by CallTrackingMetrics
Strategy, Communications
Phone Numbers for Marketing (Everything You Need to Know)
Vanity numbers for business and other marketing phone numbers connect you with prospects and customers at their convenience, enhancing engagement and accessibility.
by CallTrackingMetrics
Marketing, Analytics, Guides
6 Ways to Use First-Party Call Tracking Data to Prove You’re Crushing It
[Dynamic Infographic] Learn how to participate in something we like to call data-driven bragging
by Chris Todd
Strategy, Smart Route Podcast
More Leads, Better Data: AI For Lead Generation (Part 2)
Use AI in your lead generation strategy to attract quality leads, create magnetic content, and streamline your lead gen processes.
by CallTrackingMetrics
Strategy, Smart Route Podcast
More Leads, Better Data: AI For Lead Generation
Do you want more leads? Better data? A shortcut to great content? Find out why embracing AI technology in your lead generation strategy will benefit your business for years to come.
by CallTrackingMetrics