Categories

CTM Blog

Marketing
Attribution
How to use Attribution Data to Make Smarter Marketing Decisions 
A walkthrough of example attribution data based on a typical marketing budget and channel mix to visualize how increased visibility impacts marketing decisions.
by Chris Todd
Attribution
Closed-loop Attribution: Connect the Dots in Your Data
Read Time 3 minutes Marketing attribution is a vital piece of any marketer’s strategy. Knowing where leads and conversions come…
by Barb Cronin
Attribution
Marketing Attribution Models: Choosing the Right One
Read Time 6 Minutes  Marketing attribution models are a vital piece of any marketer’s strategy. Knowing where leads and conversions…
by Barb Cronin
Analytics
Google Analytics Call Tracking: Close Your Data Gaps
Does your organization rely on phone calls for sales? If your business has customers who call before they buy, then…
by Barb Cronin
Analytics
Preparing for the Difference Between GA4 and Universal Analytics
Need to track online activity? Chances are you’re using Google Analytics to do it. It’s free. It’s powerful. And it’s…
by Chris Todd
Attribution
What is Dynamic Number Insertion?
Dynamic number insertion (DNI) is an often-overlooked tool that connects the dots in your customer’s sales journey. But just what…
by Barb Cronin
Strategy
6 of the Biggest Keyword Research Mistakes to Avoid
Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them. 
by CallTrackingMetrics
Analytics
How to Measure SEO Success
How do you know your SEO is working? Set yourself up for success by monitoring these metrics and using the right tools.
by Chris Todd
Strategy
SEO Blog Writing, Keywords, and Content: Drive Organic Traffic
Every marketer knows that keywords, keyword strategy, and SEO blog writing are vital tools. What many marketers are missing, however, are the basic building blocks for choosing the right keywords and using them correctly in content to drive the most qualified traffic to their website.  
by Barb Cronin