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How to use Attribution Data to Make Smarter Marketing Decisions
A walkthrough of example attribution data based on a typical marketing budget and channel mix to visualize how increased visibility impacts marketing decisions.
Closed-loop Attribution: Connect the Dots in Your Data
Closed-loop attribution gives you deeper insight into not only what ads are converting the most customers but also into your customers and their needs.
Marketing Attribution Models: Choosing the Right One
Choosing the right marketing attribution model gives you key details about your prospects and customers.
Google Analytics Call Tracking: Close Your Data Gaps
Does your organization rely on phone calls for sales? If your business has customers who call before they buy, then…
Preparing for the Difference Between GA4 and Universal Analytics
Need to track online activity? Chances are you’re using Google Analytics to do it. It’s free. It’s powerful. And it’s…
What is Dynamic Number Insertion?
Dynamic number insertion (DNI) is an often-overlooked tool that connects the dots in your customer’s sales journey. But just what…
6 of the Biggest Keyword Research Mistakes to Avoid
Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them.
How to Measure SEO Success
How do you know your SEO is working? Set yourself up for success by monitoring these metrics and using the right tools.
SEO Blog Writing, Keywords, and Content: Drive Organic Traffic
Every marketer knows that keywords, keyword strategy, and SEO blog writing are vital tools. What many marketers are missing, however, are the basic building blocks for choosing the right keywords and using them correctly in content to drive the most qualified traffic to their website.