Categories

CTM Blog

Marketing
Attribution, Strategy, Case Studies
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
by CallTrackingMetrics
Analytics
What is Call Scoring? (It’s Not Exactly Lead Scoring)
What is Call Scoring? (It’s Not exactly Lead Scoring) Call scoring is the process of assessing data from a phone…
by Barb Cronin
Analytics, Guides
How Call Tracking Data Helps Solve Sales-Marketing Misalignment
Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.
by Chris Todd
Strategy
5 E-Commerce Trends You Should Adopt in 2022
Read Time 5 Minutes Competing in the e-commerce sphere in 2022 may feel daunting, especially for small to medium-sized businesses…
by CallTrackingMetrics
Analytics, Guides
Leveraging First Party Data in a Cookieless World
With third-party cookies quickly dropping out of favor, marketers can turn to the data that's actually been here the whole time.
by Chris Todd
Attribution, Analytics
The Complete Call Tracking Glossary
CallTrackingMetrics has been a leader in the call tracking industry for a long time, and we sometimes take for granted…
by Chris Todd
Attribution
How to Track Your Phone Calls in Google Ads Using CallTrackingMetrics
Guest post by Patience Hurlburt-Lawton Phone call conversions can make up a big chunk of your overall lead flow from…
by Erika Rollins
Attribution
How To Use Live Chat for Lead Generation
Featured post by guest blogger: Adela Belin Mainstream lead generation channels have become too competitive—from your blog and landing pages…
by Erika Rollins
Attribution, Analytics
What Apple’s iOS 14.5 Release Update Means for Call Tracking
What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding. 
by CallTrackingMetrics