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CTM Blog

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Smart Route Podcast
Google | The Evolution of Search with Automation
Google’s machine learning has come a long way. Learn how leveraging automated bidding, broad match keywords, and smarter lead generation strategies can drive business outcomes by reducing complexity so you can reach the right customers at the right time with Google search ads.
by CallTrackingMetrics
Smart Route Podcast
Becoming Values-Driven: Br8kthru’s Fine Dining Approach to Their Agency Model
What would happen if you treated your customers the way Michelin Star restaurants do? Find out from the award-winning agency that does in our newest episode of Smart Route.
by CallTrackingMetrics
Release Notes, Video
SAML, Agent Scripts, HubSpot Routing | CTM’s Latest & Greatest Q2 2022
We are dedicated to ensuring that you are up-to-date and informed about the additions to our software that will positively impact you, your business, and your bottom line.
by CallTrackingMetrics
Smart Route Podcast
Expand Your Audience Reach with Audio Ads
Today’s average American sees between 6,000 and 10,000 ads a day. So how can your target audience possibly remember your campaign? Audio advertising. Join Eric Yang of AudioGo and host Courtney Tyson to learn how audio marketing can make you 220% more memorable than a TV ad.
by CallTrackingMetrics
Smart Route Podcast
Goodbye SEO! Rank and Convert Everywhere with DMO
SEO is officially outdated. Market better and drive long-term brand success with Digital Media Optimization (DMO), a new, holistic method to appear and rank in search results on every platform. Learn from Myrna Daramy, DMO Expert and entrepreneur, as she guides us through a strategy-first approach to content that prioritizes accessibility, develops your “digital home,” and achieves conversions across platforms.
by CallTrackingMetrics
Attribution, Strategy, Case Studies
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
by CallTrackingMetrics
Smart Route Podcast
Scaling Your Business: Transitioning from a Startup to Growth Company
When Laure and Todd Fisher first began CTM, they never imagined they would transition their business from a home-based startup to a $30 million dollar growth company with over 70 employees in just 10 years, without investors. But they did, and now have some practical takeaways for other businesses on the cusp of a similar transition.
by CallTrackingMetrics
Analytics, Guides
How Call Tracking Data Helps Solve Sales-Marketing Misalignment
Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.
by Chris Todd
Smart Route Podcast
How to Grow Your Business with Profitable PPC Advertising
In this episode, John Horn of StubGroup and CTM’s Strategic Partner Manager, Courtney Tyson, discuss three things that make or break a PPC ad campaign, the impact of consumer privacy on marketing innovation, today’s biggest challenges in ad targeting, and how to maximize digital ad returns in an internet without cookies. 
by CallTrackingMetrics