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How to Automate Google Ads for Higher-value Conversions
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
Why Bidding on Branded Terms is Necessary
Shouldn't you get the #1 search result, especially if people are literally searching for your brand name? Well, not necessarily.
5 Reasons to Love Our New Direct Google Ads Integration
The new integration makes capturing conversions much more seamless, so you can focus your energy on driving more revenue from ads.
How to Budget for Call Tracking
While call tracking is traditionally allocated as a marketing expense, it often impacts many departments, including sales, customer support, and operations.
How Captain Dave’s Dolphin Safari Uses CallTrackingMetrics to Refine Their Ad Spend and Empower Their Agents
Before CTM, this popular tour company relied on asking customers on the phone how they found out about their business.
How can call tracking technology be used in the addiction treatment industry?
Call tracking can help providers scale, invest wisely, and deliver high quality care.
7 Easy Ways to Optimize Your SEO: From Keywords to Crawlers
Consider this your go-to checklist to make sure your website's SEO is in healthy shape.
4 Questions to Ask When Determining Your Paid Search (PPC) Budget
How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.
Why Location Based Search Matters More Than Ever
Explore the explosive rise of location based search in recent years and and how to optimize your business for successful search results.