Categories

CTM Blog

Marketing
Attribution, Strategy
How to Choose Which Paid Advertising Channels to Prioritize Right Now
Now's the time to direct your budget towards channels that you know are going to convert.
by CallTrackingMetrics
Strategy
5 Tips For Creating An SEO-Optimized Website
Getting on that first page of search is essential, but it takes a bit of work to get there.
by CallTrackingMetrics
Strategy, Guides
Uncovering Hidden Revenue without Increasing Spend
The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.
by Chris Todd
Attribution, Strategy
Yes, You Can Use a Call Tracking Number on Google My Business. Here’s How.
SEO experts everywhere agree that creating a Google My Business page is one of the first steps to a location…
by Frances Miller
Strategy
How to Adapt Your Advertising Strategy During Economic Uncertainty
This past month represented one of the quickest and most drastic shifts in online behavior we’ve ever seen.
by Frances Miller
Attribution, Strategy
Tracking Calls at Your Law Firm
If you're not tracking your calls that are being generated by your campaigns, you're really missing key touch points with your clients.
by CallTrackingMetrics
Strategy
Introduction to Facebook Advertising on CallTrackingMetrics
78% of American consumers say they’ve discovered a product because of Facebook—so if you're not running ads on Facebook yet, you're missing out.
by CallTrackingMetrics
Attribution, Strategy
How to Automate Google Ads for Higher-value Conversions
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
by CallTrackingMetrics
Strategy
Why Bidding on Branded Terms is Necessary
Shouldn't you get the #1 search result, especially if people are literally searching for your brand name? Well, not necessarily.
by CallTrackingMetrics