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CTM Blog

Marketing
Marketing, Strategy, Lead Management
Integrate Call Tracking Data Into Your CRM and Engage Your Buyer’s Journey
CRMs and call tracking software work together to multiply the value you can extract from each of your customer engagements, over the phone or online.
by Chris Todd
Strategy
6 Examples of Conversational AI Tools
Read Time: 4 minutes It’s nearly impossible not to hear or read something about artificial intelligence (AI) these days. With…
by Barb Cronin
Strategy
What is Conversational AI? The Ultimate Guide
Read time 12 minutes Table of Contents:  Introduction Section 1: What Is Conversational Artificial Intelligence? (& Why Does it Matter?)…
by Barb Cronin
Marketing, Strategy
AI in Digital Marketing: 5 Key Benefits
Read Time 5 Minutes It’s no secret that artificial intelligence (AI) is changing the way teams operate, especially digital marketing…
by Barb Cronin
Marketing, Strategy
Marketing Automation for Agencies: Top 5 Benefits
Read Time 4 minutes There are many types of tools that perform marketing automation for agencies. From HubSpot and Constant…
by Barb Cronin
Strategy
AI and Conversation Intelligence for Behavioral Healthcare 
AI-powered conversation intelligence for behavioral healthcare gives teams insight so you can deliver exceptional customer experiences and save resources.
by Barb Cronin
Strategy
SMS Marketing 101: How to Use Texting for More Leads
SMS marketing or text message marketing is one of the best ways to reach your audience.  Today, 97% of American…
by Barb Cronin
Strategy
Marketing Storytelling and Building a StoryBrand
Storytelling and writing go hand in hand. But what many people—including marketers—fail to realize is that marketing, in many ways,…
by Barb Cronin
Strategy
6 of the Biggest Keyword Research Mistakes to Avoid
Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them. 
by CallTrackingMetrics