Call Tracking and Attribution Plans For Every Business
New Year, New Plans, Big Impact
Who doesn’t enjoy that fresh-start feeling that comes with the New Year? Here at CallTrackingMetrics (CTM), we decided to rock up to 2024 with a fresh start for new customers: new plan options.
We’ve always prided ourselves on bringing as much value and innovation to call tracking and attribution customers as possible. That’s why we have always kept our plan prices competitively low while packing them full of tools and features at the cutting edge of our industry, such as AI-powered call analytics and integrations.
Now, we’ve re-envisioned our plan structure to reflect the needs of all our customers, from small businesses ready to kick-start their growth to enterprise-level companies with international teams and sophisticated tech stacks. No matter your team size, each plan comes with one on one onboarding to shorten your account’s time-to-value and boost your confidence in the platform. And though our plan structure may look a little different this year, we remain the same CTM as ever – innovative, customer-centric, and value-driven.
So, What’s Changed?
First, like always, we listened to customer feedback. Then we took a careful look at each of our plans to figure out which tools, functions, and features could provide the absolute highest value to our customers, based on their company size and function. We’re focusing on impact and prioritizing the tools and integrations that best help marketing and sales teams (1) maximize the effectiveness of their ad campaigns and (2) improve their customer outreach by providing the data and insights needed to make confident business decisions.
Here, take a look:
The Big Three: Sales Engage, Marketing Pro, and Marketing Lite
Sales Engage
Top 5 Sales Engage Features
Our Sales Engage plan focus is getting sales teams the insights they need from call tracking to close deals at lightning speed. It’s designed to help sales and marketing teams align by creating sales funnels that work fast with intelligent tools and top integrations that turn leads into customers.
- Integrated softphone
- Voice, bulk text, chat, and form tracking
- Custom routing, queues, and workflows
- Real-time dashboards
- Premium sales integrations i.e. SalesForce, Zoom, Gong, Drift, and more!
That’s not to mention all the tools we include for improved internal team coaching, predictable billing, streamlined sales conversations, data security, and AI-powered insights!
In our view, more is more when it comes to sales, which is why we’re outfitting Sales Engage customers with a huge range of selling, tracking, and reporting tools so they can set – and crush – their sales goals.
Marketing Pro
The Marketing Pro plan keeps marketers’ needs front and center. Marketers know that campaign success might look a bit different to different teams. Some marketers care deeply about metrics another team could care less about, or want to automate parts of their workflows and customer interactions that another team feels require a human touch. That’s why our new Marketing Pro plan focuses on allowing marketers to decide their own priorities and organize and automate the tools and processes that benefit them most.
When deciding which features and functionalities to build into our Marketing Pro account, we took a deep dive into the tools marketers use most (including our own team!) and built up from there to deliver the highest value and biggest impact in tracking, attribution, and lead generation tools.
Top 5 Marketing Pro Features
- Unlimited automation through triggers
- Form tracking
- Agency-friendly sub-account structure, with 25 included automatically
- API access for full-customizable, developer-friendly solutions
- Live support and two 1:1 onboarding hours to help marketers get even more techy
Of course there are a host of other features that marketers need that we’ve parceled up in the Marketing Pro plan, including white label capabilities, AI tools (including our own AskAI by ChatGPT), premium integrations, whisper messages, HIPAA/GDPR compliance, and more!
(And, for those in the healthcare space, staying relevant and compliant across all your communications is a necessary part of any marketing and communications strategy. You can read CTM’s complete guide Staying Relevant and Compliant in Healthcare Marketing to discover for yourself the value of this one bullet point in the Marketing Pro package!)
Honestly, we love giving marketers what they need to run successful campaigns and feel good about the data they use to make decisions, so we packed this plan with everything a marketing team needs to meet their tracking and attribution goals.
Marketing Lite
Sometimes the best things in life are the most streamlined – and that’s how we think of our Marketing Lite plan.
We wanted to offer a plan for resourceful marketers who want high-functioning, high-value basics to improve their advertising campaigns with call and text tracking–without getting lost in advanced features and customizations. On a Marketing Lite plan, you’ve got those two powerhouse integrations – Google Ads and GA4 – and the ability to score, convert, and tag calls. You can check out CTM’s Complete Guide to GA4 Marketing report to see just how valuable even this one integration is.
Marketing Lite has everything a marketer needs to start tracking and attributing leads, with full access to self-serve resources to set up and master a CallTrackingMetrics account. Bonus? As a Marketing Lite customer, you’ll get a full hour of 1-on-1 onboarding to familiarize yourself with the CTM platform, develop confidence as a user, and set up your account like a pro.
Top 5 Marketing Lite Features
- Unlimited tracking sources and users
- Call and text attribution
- Call recording, forwarding, and IVR routing
- Easy setup integrations with Google Ads, GA4, and Microsoft
- Manual call scoring, converting, and tagging
We love this plan for resourceful marketers, small business owners, and anyone who likes to keep things straightforward.
Enterprise: One Plan to Rule Them All
Last, but not least, our new Enterprise plan is designed for those sprawling companies that need it all – complex routing and setups, premier, personalized support, unlimited sub-accounts, streamlined billing, a Softphone, voice, text, chat, and form tracking and attribution, real-time dashboards and report, live coaching – you name it!
Our new enterprise has everything for companies that need an all-in-one tool capable of rounding out their tech stack, supporting a large contact center, and aligning their sales and marketing teams.
Top 5 Enterprise Features
This is hard! Enterprise customers get everything above, plus everything included in each plan. But, if we were to pick our top five, we’d probably go with:
- Unlimited sub-accounts and flexible structure
- Dedicated account management team
- 20 hours of personalized, extended onboarding
- Premium Sales/CX integrations (Salesforce, Zoom, Gong, and more!)
- Full access to industry-leading Premier Help Desk team
This plan is a darling for companies that want to know they have everything they need to support their large teams and individual employees, and to reach major sales, marketing, and outreach goals.
And that’s a wrap!
Go ahead and compare each plan against your own goals and against each other, and get a look at how it all comes together by booking a demo today.