Enhance Your Marketing with Google and CallTrackingMetrics
Our integrations across the entire Google ecosystem give you the data you need to confidently make marketing decisions, drive higher-value leads, and increase revenue.
Closed-Loop Attribution for Google Ads
Advanced Attribution and Conversion Optimization Unlock Valuable Insights
With CallTrackingMetrics’ bi-directional Google Ads Direct Connect integration, conversion data you qualify in CTM from Google ads can be sent back to Google as offline conversions for optimization. And, as a Google Call Analytics provider, we receive enhanced attribution data from every ad, including call-only ads, call extensions, and location extensions. No matter how you use Google Ads, we provide the flexibility to maximize the ROI on your marketing dollars.
CTM and Google Ads together deliver more:
- Gain full control to define custom conversions that deliver the most value
- Influence smart bidding towards your high-value conversions
- Automate your data transfer between platforms for full analysis
Go Further with Google Analytics
Fuel Data-backed Strategies with CTM and Google Analytics
Google Analytics is a core tool for most marketers and a treasure trove of data, but one that’s limited to only the actions taken on your website. CTM’s Google Analytics integration connects offline events with your website data for deeper customer journey insights.
Our integration with Google Analytics lets you:
- Send custom events to Universal Analytics or Google Analytics 4 (GA4) properties
- Connect website session data to offline activities like phone calls and texts
- Paint a full picture of site and landing page conversion rates
- Sync custom conversions defined in CallTrackingMetrics with Google Ads
Get More from Google My Business
Unlock more than your basic Google My Business analytics. Accurately measure your conversations from local SEO efforts. Use tracking numbers, with no negative SEO impact, to analyze conversations from your business listing or DNI for website visitors coming from GMB.
Powerful Dashboards with Google’s Looker Studio
Report on more than vanity metrics with CallTrackingMetrics’ Google Looker Studio (formerly Data Studio) integration. Consolidate your traditional website analytics with enhanced offline conversion data to visualize the whole story of your marketing efforts, from lead to sale.
Never Miss a Lead from Google
Google’s lead form extensions make it easy for your audience to connect with you. CallTrackingMetrics makes it easy to turn those leads into customers. View lead submissions in real-time and use our lead management tools to instantly follow up and drive conversions.