With CallTrackingMetrics’ bi-directional Google Ads Direct Connect integration, conversion data you qualify in CTM from Google ads can be sent back to Google as offline conversions for optimization. And, as a Google Call Analytics provider, we receive enhanced attribution data from every ad, including call-only ads, call extensions, and location extensions. No matter how you use Google Ads, we provide the flexibility to maximize the ROI on your marketing dollars.
CTM and Google Ads together deliver more:
- Gain full control to define custom conversions that deliver the most value
- Influence smart bidding towards your high-value conversions
- Automate your data transfer between platforms for full analysis