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Google Marketing Platform

View your call conversion data alongside Google’s robust campaign reporting

Optimize media buying and customer experiences in one unified advertising and analytics platform

Connect with the right people, in the right moments, with Google Marketing Platform’s integrated solutions.

How does the Google Marketing Platform + CTM integration benefit my business?

Google Marketing Platform’s integrated solutions help you make smarter marketing decisions and drive better results at scale, especially in revenue management and digital marketing.

Revenue Management

Give your team the insights they need to make smarter decisions and focus on higher-value tasks. From programmatic direct to open auctions, the Google Marketing Platform connects you with more global advertisers, on your own terms. Their holistic solutions simplify operations while providing a unified view of your audience and partnerships.

Digital Marketing

The Google Marketing Platform integrated solutions give you a common buying platform and bring real-time data together across screens, channels and formats – from first impression to final conversion, so you can reach your audience globally and maximize your impact. Use these unified insights to refine your strategy and drive better campaign performance. With a complete, real-time view of your audience, you can engage the people you care about most to maximize the impact of your advertising dollars.

How does the Google Marketing Platform + CTM integration work? 

The CallTrackingMetrics integration with Google Marketing Platform allows you to send call data to the Google Marketing Platform so that you can see call conversions along with your other Google Marketing Platform reporting. You can then use this data to bolster your Floodlight reporting with one or more call dimensions.