Integrate Google Ads Call Details Forwarding and CallTrackingMetrics

Get additional attribution data from your call ads in real-time and optimize your campaigns with our seamless, bi-directional Google Ads integration.

Take Google Call Ads Attribution to a New Level 

Confidently Make Marketing Decisions, Drive Revenue, and Prove ROI

You don’t have to miss out on valuable data when your prospects pick up the phone. Google uses call forwarding numbers to collect click-level attribution data from calls generated by call-only ads, call extensions, and location extensions. When you use CallTrackingMetrics and Google call details forwarding together, you will receive click-level attribution data in real-time when a call comes in from your Google ad. You can then use this detailed attribution about what generated the call, including campaign, ad group, and keyword, to:

  • Send qualified calls back to Google Ads as conversions for ad optimization through our Direct Connect integration
  • Record, transcribe, and route the calls based on customized triggers
  • View call data from all advertising sources (including Google Ads) in one, easy to navigate dashboard
  • Use call scoring and tags to add quality identifiers to every call

Close the Attribution Loop for Google Ads Calls 

Setup is Easy  

Enable Call Details Forwarding in Google Ads

Go to Account Settings and select CallTrackingMetrics as your call analytics provider.

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Sign Up for a CallTrackingMetrics Plan*

Or contact us for a custom demo to get set up on the right plan for you.

Set Up a Tracking Source & Number

In CTM, buy a tracking number(s), set up a tracking source(s), and enable the Google Ads Direct Connect integration.

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Add Tracking Number to Google Ads

Place your CTM tracking number directly into your Google Call Ads to receive click-level attribution data in CTM in real-time.

*Note – you must be on the Marketing Pro or higher to get full attribution data through the unique click ID and pass conversion data back to Google. Step-by-step instructions can be found here.

Get More out of Google Call Tracking using CallTrackingMetrics

Track Calls with CTM and Google Ads

In addition to being an exclusive call analytics provider for Google Ads, CallTrackingMetrics also tracks calls with Google Ads through its unique tracking numbers in combination with dynamic number insertion (DNI). This further eliminates conversion blind spots for calls generated on your website from a user who clicked your ad on Google.


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Gain Actionable Insights in Real Time

Our reporting and call analytics provide actionable insights not just for Google Ads calls and conversions, but for all of your online and offline advertising sources so you can consistently prove ROI. Bringing all your conversation analytics into one platform makes it easier for your marketing team to make strategic decisions and optimize campaigns in real time to drive revenue.

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Five Reasons to Love our Google Ads Direct Connect Integration