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Why Lead and Conversion Scoring Can Add Value for Any Role
From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
What Apple’s iOS 14.5 Release Update Means for Call Tracking
What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding.
2021 Trends in Call Tracking
From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.
A Day in the Life of Senior Paid Media Manager Lisa Salvatore
Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our…
Optimize Your ROI: 7 Easy Tips to Start
We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend.
How to Choose Which Paid Advertising Channels to Prioritize Right Now
Now's the time to direct your budget towards channels that you know are going to convert.
Yes, You Can Use a Call Tracking Number on Google My Business. Here’s How.
SEO experts everywhere agree that creating a Google My Business page is one of the first steps to a location…
Tracking Calls at Your Law Firm
If you're not tracking your calls that are being generated by your campaigns, you're really missing key touch points with your clients.
Ask an Expert: How does Google’s SameSite cookies update impact call tracking?
We chatted with our development team to learn more about the impact on your CTM tracking efforts.