Categories
Why is Marketing Attribution Important in Behavioral Healthcare?
Marketing attribution helps behavioral healthcare organizations fine-tune messages and connect with prospective patients faster.
Dynamic Call Tracking and Marketing Attribution
Dynamic call tracking used with other types of marketing attribution closes data gaps for full visibility.
How To Showcase ROI from Call Tracking With Marketing Dashboards
Marketing agencies need to manage call-tracking metrics and attribute them to their clients’ ROI. That’s where a call tracking dashboard comes in.
3 Multi Touch Attribution Models
Today’s buyer’s journey is full of multiple touchpoints. From paid ads on Google and Bing to social ads and website…
How to Use Attribution Data to Make Smarter Marketing Decisions
A walkthrough of example attribution data based on a typical marketing budget and channel mix to visualize how increased visibility impacts marketing decisions.
Closed-loop Attribution: Connect the Dots in Your Data
Closed-loop attribution gives you deeper insight into not only what ads are converting the most customers but also into your customers and their needs.
Marketing Attribution Models: Choosing the Right One
Choosing the right marketing attribution model gives you key details about your prospects and customers.
What is Dynamic Number Insertion?
Dynamic number insertion (DNI) is an often-overlooked tool that connects the dots in your customer’s sales journey. But just what…
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.