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Conversion Attribution for Social Media – Step by Step Instructions
One of the most interesting facts I took away from the session is that the ability to demonstrate ROI is the largest factor when it comes to making decisions.
Call Tracking & Conversions: Take Your Reporting to the Next Level
Sales teams can use the recordings and transcriptions to quickly recall past call details to stay fresh on pending deals.
Call Tracking for Agencies: Added Expense or Added Value?
Every day CTM helps advertising and marketing agencies across the world track their phone calls in order to optimize their campaigns around which ads are performing and which are not.
Vanity Numbers: A Critical Tool For Your Advertising Arsenal
You may have heard the term "vanity number" before. A vanity number is a phone number that spells out your business or service so that callers remember it and associate it to you.
A close look into Google’s new click to call ad campaigns
Let's start off by discussing the differences between a call only campaign and a text campaign and how to use them in conjunction with your CallTrackingMetrics tracking program.
Call Tracking For Franchises
Given that we are exhibiting at The International Franchise Association's Annual Convention this week in Las Vegas, I wanted to…
Are Your Social Media Campaigns Generating Sales?
We have received a lot of feedback from client's and companies interested in running social media campaigns, but wanting to…