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CTM Blog

Marketing
Attribution, Strategy
Vanity Numbers: A Critical Tool For Your Advertising Arsenal
You may have heard the term "vanity number" before. A vanity number is a phone number that spells out your business or service so that callers remember it and associate it to you.
by Laure Fisher
Attribution
A close look into Google’s new click to call ad campaigns
Let's start off by discussing the differences between a call only campaign and a text campaign and how to use them in conjunction with your CallTrackingMetrics tracking program.
by Jessica Michaels
Attribution
Call Tracking For Franchises
Given that we are exhibiting at The International Franchise Association's Annual Convention this week in Las Vegas, I wanted to…
by Laure Fisher
Attribution
Are Your Social Media Campaigns Generating Sales?
We have received a lot of feedback from client's and companies interested in running social media campaigns, but wanting to…
by Laure Fisher