Categories

CTM Blog

Marketing
Attribution, Lead Management, Popular Features
Watch: How to Use Call Tracking to Deliver Marketing and Sales Value
Accurately report on conversions and optimize for lead quality versus volume.
by CallTrackingMetrics
Attribution, Strategy
How to Automate Google Ads for Higher-value Conversions
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
by CallTrackingMetrics
Attribution, Communications
Convert Leads Quickly: FormReactor® is a Digital Marketer’s Secret Weapon
Start tracking and automating instant communications with your customers through our native online form tool FormReactor.
by CallTrackingMetrics
Attribution, Strategy, Case Studies
How can call tracking technology be used in the addiction treatment industry?
Call tracking can help providers scale, invest wisely, and deliver high quality care.
by CallTrackingMetrics
Attribution
Discover How You Can Eliminate the Conversion Blind Spot
Watch our webinar to learn more about how you can attribute your phone calls to increase conversions and improve your advertising campaigns.
by CallTrackingMetrics
Attribution
Visualize Your Call and Visitor Data in Google Data Studio
Start building beautiful, dynamic reports in Google Data Studio using your CallTrackingMetrics data with our new integration.
by CallTrackingMetrics
Attribution, Strategy
Why use Google’s tCPA and How to Migrate to it
Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.
by CallTrackingMetrics
Attribution, Case Studies
Practice the Best Healthcare Marketing with Data-backed Decisions
If you own your own practice, or work in the healthcare industry, you know that each phone call from a potential patient is extremely valuable.
by CallTrackingMetrics
Attribution, Strategy
Why should I use a separate call tracking platform when Google Ads offers call forwarding?
Why should a user of Google Ads bother with a call tracking provider like CallTrackingMetrics, rather than use call forwarding through Google Ads?
by CallTrackingMetrics