with easy to use agency tools and free sub-accounts
Understand buyer experiences
by analyzing conversations
Align Sales and Marketing
with lead flow automation
Trust more than just your instincts
Don’t lose sleep over the quality of your leads. A lot of marketers are still relying on instincts alone to understand which advertising campaigns are performing. You deserve better. For over 10 years, our campaign tracking and automation platform has helped thousands of businesses remove the guesswork and make data-backed decisions to advertise with confidence and improve the customer experience.
As an agency, your clients expect results. Yet without a complete picture of your marketing efforts, your conversions might be credited to other channels or missed completely. CallTrackingMetrics gives you the confidence and insights to deliver fully-informed marketing guidance to your clients. Plus, we make it easy for you. Agencies enjoy unlimited sub-accounts as well as white label and custom billing options to own their branding—and their bottom line.
Dive deeper into what motivates your customers to buy
Why now, or why this ad? CallTrackingMetrics analyzes call recordings, transcriptions, and words spoken on calls to uncover otherwise overlooked insights about your customers’ preferences and behavior. Level up this data from your conversations to gain an edge over competitors, personalize the user experience, and guide your campaigns with first-party data only you have access to.
Reduce friction for your customers and increase conversion rates by routing incoming calls, texts, and form submissions to the right person with as few transfers, and as little wait time, as possible. Customize the communication and lead follow up process with conditions to:
Route to specific people or teams
Uncover actions the customer has taken on your website
Segment customers, leads, and first-time visitors
Automate lead scoring and tagging to facilitate insight-driven reporting and follow up
Optimize CallTrackingMetrics through integrations with top marketing, analytics and business solutions
CallTrackingMetrics is a complement to the everyday tools and strategies of top digital marketers. Add intelligence and optimization opportunities where you need them with a full suite of integrations, like Google Ads and Analytics, HubSpot, and Salesforce. We don’t put marketers in a box. We give them the space to be themselves. Customize your setup, integrations, and automated workflows. Have a development team? You’d be amazed at what some of our customers have built on top of our already robust software through our API and lambda functions.