Call Tracking Agency Account Structures

CallTrackingMetrics works with many advertising agencies, affiliate networks, and resellers around the world. We offer a number of tools to help these groups structure their call tracking programs to maximize the benefit for themselves and their customers.

After white labeling their agency with their own branding, many advertising agencies and resellers will create sub-accounts for each of their customers within their CTM agency account.

Each sub-account can have its own set of users with unique user permissions. Tracking numbers can then be purchased within each sub-account to track the traditional and online advertising campaigns for each customer.

As calls start to come in, agencies and customers can see the calls in real-time in each sub-account’s call log. Call recordings can be reviewed, notes can be entered, and conversions can be entered all right in the call log. This provides agencies with valuable insight into not just the volume of calls coming in through the advertising tracking numbers, but also the quality of the calls and what is happening to the calls once they hit the customer’s call center.

Agencies can set up custom reports for their customers to see within their sub-account, and they can also give them access to an entire suite of reports showing calls by channel, status, agent, keyword, and more. Clients love this level of detail, and agencies can pick and choose exactly what types of reporting they want clients to see.

Agencies can also set up reports to be emailed or text messaged after each call, or have summaries sent on a daily, weekly, or monthly basis to show the calls coming in through the tracking numbers and trends.

One other feature that agencies love is that each sub-account can be linked to a Google Analytics profile so that as calls come in, they will sync into the correct clients Google Analytics account as events and into the correct Google AdWords account as conversions.

We also offer several ways for agencies and resellers to mark up the cost of CallTrackingMetrics usage so that they can make a profit on their customers’ usage.