Tools to Resell CallTrackingMetrics Call-Tracking Services

CallTrackingMetrics works with many advertising agencies, affiliate networks, and resellers around the world. We offer a number of tools to help these groups remarket the CallTrackingMetrics platform. These tools are a great way to market the service as part of an agency’s offering and add value for their clients.

White Labeling

White labeling allows an agency or reseller to place their own branding on the CallTrackingMetrics product and give their clients access to the system on a domain of their choosing. An agency’s clients can log in to the CTM system through the agency’s own domain, and every page from the login page to the interior pages are branded with that agency’s logo. White labeling also allows for customization of help content in the system and any emails being sent from the system.

Marked-Up Pricing

We also offer several ways for resellers to mark up the cost of CallTrackingMetrics usage so that they can make a profit on their clients’ usage.

  • Link your CTM account with your Stripe account so you can bill your client’s credit card at marked-up rates for their usage of the CTM system.
  • Set marked-up prices in CTM and export a billing report each month so that you can manually bill your clients at the marked-up rates (you pay for the usage at the agency cost).
  • Create custom signup and landing pages in CTM that are white labeled and customized to your marked up pricing, so that your clients can sign up for an account and automatically be linked to the correct price points and Stripe account.

Call-Lead Distributors

We also offer ways for lead resellers to distribute calls to a network of customers. You can choose to distribute calls to your network of customers based on criteria like:

  • Number of calls allowed per day
  • Number of simultaneous calls allowed
  • Weighted routing so certain customers will be prioritized and rung first
  • Sequential dialing through your weighted list of customers

Resellers can also choose to charge their customers a particular price per call or per minute.


Our integrations with systems like CAKE Marketing Platform enable the seamless transfer of calls from CTM into CAKE reporting so that offers set up in CAKE will reflect all inbound calls that have come in through your CTM tracking numbers.

We also offer integrations with systems like Stripe for billing, HubSpot and Salesforce for CRMs, and KISSMetrics and Optimizely for website analytics.

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