When you visit CallTrackingMetrics’s website, www.calltrackingmetrics.com, or the CallTrackingMetrics Service Portal, we and our service providers acting on our behalf automatically collect certain data using tracking technologies like cookies and web beacons. This notice describes what tracking technologies we use and what we use them for.
What’s a Cookie?
A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies allow CallTrackingMetrics to identify your device as you navigate through our publicly-accessible website (the CallTrackingMetrics Site) or our service portal. We also use them to recognize return visitors to the CallTrackingMetrics Site. This helps make navigating and interacting with the CallTrackingMetrics Site and our service portal more efficient, easy and meaningful.
Cookies recognize your device, through your web browser. So, unless you identify yourself specifically to CallTrackingMetrics, like signing into the service portal, we don’t know who you are just because you visited the CallTrackingMetrics Site – we just recognize that the user of a particular web browser has visited our site, and we track certain information about that user.
CallTrackingMetrics uses both session and persistent cookies. Session cookies are cookies that disappear from your computer or browser when you turn off your computer. Persistent cookies stay on your computer even after you’ve turned it off.
You can turn off your web browser’s ability to accept cookies. But, if you do that, certain parts of the CallTrackingMetrics Site or account portal may not work for you.
For further general information on cookies and more detailed advice on how to disable and enable them please go to http://www.allaboutcookies.org.
Required cookies make it possible for you to access our account portal, navigate within the portal, and access information related to your account.
Each time you log into the account portal, a cookie containing an encrypted, unique identifier that is tied to your account is placed on your browser. These cookies allow CallTrackingMetrics to uniquely identify you when you are logged into the Service Portal and to process your online transactions and requests.
Required cookies are necessary to operate the account portal, so you can’t opt out of them.
Functionality cookies allow the CallTrackingMetrics Site and Service Portal to remember information you have entered or preferences you select, and provide enhanced, more personal features. These cookies allow you to optimize your use of CallTrackingMetrics’s Service Portal after logging in. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize.
You can use your browser settings to opt out of functionality cookies. For more information on how to do that, click here. Note that opting out may affect the functionality of our Site or Service Portal for you.
We may use Flash cookies to store preferences you set inside your CallTrackingMetrics account.
These cookies collect data about how visitors use the CallTrackingMetrics Site. This includes data like which pages visitors go to the most. These cookies don’t collect information that individually identifies visitors. The data these cookies collect is aggregated and intended to be anonymous and used to improve how the site functions and performs.
You can use your browser settings to opt out of performance cookies. For more information on how to do that, click here.
We may also have third party service providers help us track and analyze usage and volume statistical information from individuals who visit our Site. Or, we may use Flash cookies for this. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored.
Third party service providers that currently place performance cookies include:
Hotjar – Used to help analyze website page performance.
To opt-out of Hotjar tracking technologies, click here.
Google Analytics – We use Google Analytics to help analyze which pages on the CallTrackingMetrics Site visitors to the site viewed.
For information on how to opt-out of tracking technologies from Google Analytics, click here.
Optimizely – We use Optimizely to optimize page content on the CallTrackingMetrics Site.
For information on how to opt-out of tracking technologies from Optimizely, click here.
The above list of third party service providers that place cookies is subject to change and list may not include all such providers at any given time.
Targeting or Advertising cookies
To learn more about how to opt out of targeting and advertising cookies, you can go to the Your OnlineChoices page, the NetworkAdvertising Initiative page, and the Digital Advertising Alliance’sConsumer Choice page. These opt-out tools are provided by third parties, not CallTrackingMetrics. We do not control or operate these tools or the choices that advertisers and others provide through these tools.
CallTrackingMetrics also uses third-party advertising networks that collect IP addresses and other data from web beacons (see below) on the CallTrackingMetrics Site, from emails, and on third-party websites. Ad networks follow your online activities over time through automated means, such as cookies and web beacons. They use this data to provide ads about products and services tailored to your interests. You may see these ads on other websites. This helps us manage and track the effectiveness of our marketing.
From time to time, CallTrackingMetrics works with third parties to provide certain features on our Site or to display ads based upon your web browsing activity. These third parties may use Flash cookies to collect and store data.
Below are third parties that currently place tracking technologies on the CallTrackingMetrics Site.
Bing Ads – We use Bing to help analyze which pages on the CallTrackingMetrics Site visitors to the site viewed and to help us target ads to you on other websites.
For information on how to opt-out of Bing tracking technologies, click here.
DoubleClick – We use DoubleClick to track how you use the CallTrackingMetrics Site to help us target ads to you on other websites.
For information on how to opt-out of DoubleClick tracking technologies, click here.
HubSpot – We use HubSpot for marketing automation and lead management.
For information on how to opt-out of HubSpot tracking technologies, click here.
Facebook Custom Audience – We use Facebook Custom Audience to track how you use the CallTrackingMetrics Site and target ads to you on Facebook.
For information on how to opt-out of Facebook Custom Audience tracking technologies, click here.
Google Adwords Conversion – We use Google Adwords Conversion to track our conversion metrics for our search engine marketing campaigns.
For more information on opting out of Google advertising tracking technologies, click here.
Google Dynamic Remarketing – We use Google Dynamic Remarketing to target search engine marketing to users of the Google search engine
For more information on opting out of Google advertising tracking technologies, click here.
The above list of third party service providers that place cookies is subject to change and the above list may not include all such providers at any given time.
What’s a Web Beacon?
We use web beacons along with cookies to gather data about use of the CallTrackingMetrics Site and Service Portal and interaction with emails from CallTrackingMetrics. Web beacons are clear electronic images that can recognize certain types of data on your computer, like cookies, when you viewed a particular website tied to the web beacon, and a description of a website tied to the web beacon. For example, we may put web beacons in marketing emails that notify us when you click on a link in the email that directs you to the CallTrackingMetrics Site or one of its pages. We use web beacons to operate and improve the Site and email communications.
What We Do With IP Addresses
When you visit the CallTrackingMetrics Site, Service Portal, or use our products and services, like our APIs, we collect your IP addresses to track and analyze information about the devices that are connecting to our systems and about where those devices are located. For example, we use IP addresses to track which regions visitors to our CallTrackingMetrics Site or Customers logging into our Service Portal come from and to detect possible fraud.
How We Treat Do Not Track Signals
Various browsers allow a “do not track” (DNT) setting that relies on a technology known as a DNT header, which sends a signal to websites visited by the individual about the individual’s browser DNT setting. At this time, there is no general agreement on how companies like CallTrackingMetrics should interpret Do Not Track signals. Therefore, CallTrackingMetrics does not currently commit to respond to DNT signals, whether that signal is received on a computer or on a mobile device. CallTrackingMetrics does, however, provide meaningful choices to you about the information that is collected through cookies and web beacons through the various opt-out options set forth above. We will continue to monitor developments around DNT browser technology and the implementation of a standard.
How you contact us
You may contact via email at email@example.com. Or, you may write to us at the address listed below.
877 Baltimore Annapolis Blvd., Suite 207
Severna Park, MD 21146