CallTrackingMetrics click-to-call forms (named FormReactors®) can be set up within minutes. You choose the fields you want included, customize the CSS, and decide what you want to happen each time the form is completed. We provide the embed code that will display the form on your website once installed.
As the form is completed, CTM will associate it with the exact website visitor that completed the form as well as the advertising channel that led to the visit (such as the AdWords click, organic search, referring URL, and the search keyword).
What is FormReactor®?
FormReactors® are click-to-call forms that can immediately trigger actions (e.g. a phone call) when a form is submitted. FormReactors can be embedded on websites and set up with a variety of response options that will occur when the form is completed.
All form completions are integrated into your call tracking reporting so that you can see not only how many calls each of your advertising channels are generating, but also how many forms visitors are completing on your site.
You can choose from a variety of response options to occur when the form is completed.
- Initiate a call to the "Number to Call" (such as your sales person). The sales person will hear a message asking them to confirm they would like to connect to the website visitor now and can press 1 to connect to the person that completed the form or press 2 to hang up.
- Log the form entry and send an instant reporting notification to the recipients you select so that they can immediately follow up.
- Send an instant text message to confirm the form completion and follow-up steps.
- Using our integrations, send the form completions into systems like Marketo and Salesforce so they are integrated into your other lead reporting.