CallTrackingMetrics' Google integration sends each inbound call into Google Analytics as an event and into Google AdWords as a conversion.
View your calls right in Google Analytics and analyze them in conjunction with your website data. CallTrackingMetrics sends all inbound calls into Google Analytics as events with the website visitor detail attached. Don't want all calls to go into Analytics? No problem. We can send calls based on tracking number or tracking source, receiving number, key press, or send only calls with website visitor detail.
CallTrackingMetrics' integration with Google AdWords creates a seamless flow of data, connecting the exact paid click to the caller. Seeing calls as conversions right in AdWords exposes trends on which keywords and campaigns are driving in most calls and making you the most money. Don't ever optimize around just clicks again.
Our integration will even track each call to your click to call ads and call extensions back to the exact keyword and ad that led to the call. You will see this information in real-time for each call and also in all of your CTM reporting so you are not just optimizing around those people that clicked on the ads- but also the many mobile and desktop searchers who called right from the click to call ad or extension.
Our integration is simple to set up and doesn't require you to make any changes within your AdWords accounts. Simply link your CallTrackingMetrics account to the web property where you want the data sent. If you are an agency with access to many web properties, CTM will prompt you to choose which web property to link to each of your client's sub-accounts.
CallTrackingMetrics' unique algorithm is able to make an exact match between each website visitor and caller so that the call is counted as a conversion in AdWords. This provides ad managers the ability to know exactly which ads, keywords, and campaigns are leading to calls so they can optimize with full confidence that they are capturing all the conversions.
Google's Call Forwarding reports:
CallTrackingMetrics provides a variety of call routing features that Google does not provide, such as: