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Google Analytics

Create a seamless flow of data between CTM and Google Analytics

Send phone call data into Google Analytics as events

Google Analytics

View your calls right in Google Analytics and analyze them in conjunction with your website data with call tracking analytics. CallTrackingMetrics sends all inbound calls into Google Analytics as events with the website visitor detail attached automatically. Don’t want all of your calls to go into Analytics? No problem. We can send calls based on tracking number or tracking source, receiving number, key press, or even send only calls with website visitor detail.

Google Ads

CallTrackingMetrics’ integration with Google Ads creates a seamless flow of data, connecting the exact paid click to the caller. Seeing calls as conversions right in Ads exposes trends on which keywords and campaigns are driving in most calls and making you the most money. Don’t ever optimize around just clicks again—it’s time to set up call tracking analytics.

Google My Business

CallTrackingMetrics also works with Google My Business through our pre-set tracking source that allows you to send call data into Google Analytics as Events.

Tracking Click to Call and Call Extensions

Our integration will even track each call that was generated from your click-to-call ads and call extension ads, all the way back to the exact keyword and ad that led to the call. You will see this information in real-time for each call. By analyzing your calls with our reporting tools, you are not just optimizing around those people that clicked on the ads—but also the many mobile and desktop searchers who called directly after viewing the click-to-call ad or call extension ad.

Easy Setup

Our integration is incredibly simple to set up, and doesn’t require you to make any changes within your AdWords accounts. Simply link your CallTrackingMetrics account to the web property where you want the data sent. If you are an agency with access to many web properties, CTM will prompt you to choose which web property to link to each of your client’s sub-accounts.

Improve Conversion Rates

CallTrackingMetrics’ unique algorithm is able to make an exact match between each website visitor and caller, so that every call is counted as a conversion in Ads based on the criteria that you set.  This provides ad managers the ability to know exactly which ads, keywords, and campaigns are leading to calls, so they can optimize campaigns with full confidence around their decisions.

What distinguishes our tracking numbers from Google’s tracking numbers?

Google’s Call Forwarding reports:

  • call start and end time
  • call area code
  • whether the call was answered or not
  • call duration
  • call conversions

CallTrackingMetrics reports:

  • All the information Google’s call tracking reports, PLUS:
  • call recordings
  • full caller ID (including name, number, and location)
  • the caller’s IP address
  • the tracking number the viewer saw on your website
  • the landing page they came in on
  • the last recorded URL they were on before they placed the call
  • all historical interactions with that caller (previous calls, website visits, agent notes, conversions, and ratings)


CallTrackingMetrics provides a variety of call routing features that Google does not provide, such as:

  • Geographic routing
  • Call queues
  • IVR menus
  • The ability to capture premium caller ID information such as name, full street address, gender and email address. Google isn’t able to provide any of that information. In fact, Google Analytics call tracking is only able to capture the area code of your callers, rather than their entire phone number.

Cost and Flexibility

  • With CallTrackingMetrics, you truly own your phone numbers, and they are exclusive to your business. Google pulls their numbers from a database, so the numbers in your ads may be shared with thousands of other businesses.
  • In CallTrackingMetrics, you’re able to track past the call extension in your ad copy, while Google’s advanced call reporting only allows tracking for the call extension. Once the viewer has clicked the ad, Google’s call tracking ceases.
  • While Google advanced call reporting is initially free, that ceases the moment that someone clicks to place a call, at which point you are billed the cost of a PPC ad click. So, depending on your cost per click (which typically ranges from pennies to up to double digit numbers) Google’s call forwarding might not be very cost-efficient.
  • Google’s call forwarding is only available in seven countries. Conversely, CallTrackingMetrics offers call tracking numbers in over 80 countries worldwide, with the option to choose between local, toll free, and vanity numbers for all regions.