Microsoft Advertising

Power Microsoft Advertising’s Machine Learning with Qualified Offline Conversions from Call Tracking

Score, tag, and convert calls to send only high value conversion data into Microsoft Advertising for campaign optimization.

The Bing Ads + CTM integration.

CTM uses dynamic number insertion and its position to attribute offline conversations like phone calls or text messages to your Microsoft Advertising campaigns. Get credit for all the leads, sales, and customer engagements your campaigns are driving.

You can use the Microsoft Advertising integration to send all of those phone calls back to ads as conversions, or layer on scoring and automation to send only high quality leads back to inform Microsoft Advertising’s smart bidding with your most valuable leads.

Our Microsoft Advertising integration communicates directly with the Microsoft Advertising API, so you can:

• Define multiple conversion events
• Accurately report on conversion tracking

When you connect CTM and Microsoft you’re setting your Microsoft Ads account up to make the most out of an offline conversion strategy. Take insights from your conversations and feed them to Microsoft Ads to make sure you’re advertising spend is turning into revenue, and not into wasted budget.

The Complete Picture – Call Tracking and Microsoft Advertising

Unless they are accurately tracked, the value of phone calls will be unclear at best and grossly underestimated at worst. For example, imagine a marketing campaign that’s driving significant revenue via inbound calls while yielding few online conversions. A business that is not tracking and measuring those calls might decide to kill the campaign—cutting off an effective revenue stream—simply because they did not have enough information. Maximizing conversions requires a complete picture, including online and offline efforts. By integrating Microsoft Ads with CTM’s call tracking and ROI reporting, marketers can truly see the entire length of the sales funnel. The result is a more data-driven marketing strategy that creates better leads, more conversions, and higher revenue.