When you visit CallTrackingMetrics’s website,, or the CallTrackingMetrics Service Portal, we and our service providers acting on our behalf automatically collect certain data using tracking technologies like cookies and web beacons. This notice describes what tracking technologies we use and what we use them for.

Some information collected by cookies may be considered personal information in certain jurisdictions. Therefore, this Cookie Policy should be read in conjunction with our Privacy Policy.

What’s a Cookie?

A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies allow CallTrackingMetrics to identify your device as you navigate through our publicly-accessible website (the CallTrackingMetrics Site) or our service portal. We also use them to recognize return visitors to the CallTrackingMetrics Site. This helps make navigating and interacting with the CallTrackingMetrics Site and our service portal more efficient, easy and meaningful.

Cookies recognize your device, through your web browser. So, unless you identify yourself specifically to CallTrackingMetrics, like signing into the service portal, we don’t know who you are just because you visited the CallTrackingMetrics Site – we just recognize that the user of a particular web browser has visited our site, and we track certain information about that user.

CallTrackingMetrics uses both session and persistent cookies. Session cookies are cookies that disappear from your computer or browser when you turn off your computer. Persistent cookies stay on your computer even after you’ve turned it off.

You can turn off your web browser’s ability to accept cookies. But, if you do that, certain parts of the CallTrackingMetrics Site or account portal may not work for you.

For further general information on cookies and more detailed advice on how to disable and enable them please go to

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social Media Cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.