A Podcast to Inspire Your Business's Path Forward
The Smart Route podcast is dedicated to fueling business success through innovation, insights, and inspiration.
With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.
Episodes
Building Brands, Not Just Rankings: The Future of Legal Marketing
Bobby Steinbach shares why SEO isn’t enough and how law firms can scale smarter with branding, AI, and omnichannel strategy.
Nobody’s Coming to Save Your Career
No one’s coming to save your career—and that’s a good thing. Executive coach Rawan Aldobai shares practical strategies to take control of your path.
From Sober to CEO: One Man’s Surprising Path to Ethical Marketing
Discover how Webserv.io CEO Preston Powell transformed his recovery journey into a mission for ethical, data-driven behavioral health marketing.
Smarter PPC Starts with Better Calls: Lessons from the Front Lines
Chris Cabaniss of Falcon Digital Marketing talks real-world PPC strategy, lead quality, and how to optimize calls for ROI.
Messaging Matters: What 11 Million Cold Emails Taught This Marketer About Outreach
James Milsom sent 11 million cold emails. Find out what works, what fails, and how to craft messages that are strategic, not spammy.
