A Podcast to Inspire Your Business's Path Forward
The Smart Route podcast is dedicated to fueling business success through innovation, insights, and inspiration.
With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.
Episodes
Messaging Matters: What 11 Million Cold Emails Taught This Marketer About Outreach
James Milsom sent 11 million cold emails. Find out what works, what fails, and how to craft messages that are strategic, not spammy.
Stop Chasing Links: The Human Side of PR
Digital Olympus founder Alexandra Tachalova shares how brand visibility, not backlinks, drives real value in the age of AI and LLMs.
Not Built to Pitch: Creating LinkedIn Content That Connects
From failed sales gigs to LinkedIn content king, Tim Davidson shares how humor, honesty, and niche focus helped him build B2B Rizz from the ground up.
The Ego Goes First: An Entrepreneur’s Journey
From the highs of founding a startup in a new country to the lows of unpaid bills and business collapse, discover the journey that has earned this business coach over 30,000 followers on TikTok and a new lease on life.
The YouTube Strategy & Storytelling Behind Amica Insurance’s Viral Campaigns
Craft digital campaigns that cut through the noise by blending creative strategy and genuine connection.
