Marketo, one of the leading marketing automation services, streamlines the workflow required to create, manage and optimize campaigns across publishers and segments, providing reduction in time spent on campaign management. It’s used by thousands of businesses around the world.
By integrating CallTrackingMetrics with Marketo, you can see the phone calls coming from various marketing channels in Marketo in conjunction with your other campaign conversion and interaction data.
Phone calls are critical to track to understand the true performance of marketing campaigns. CallTrackingMetrics starts by providing tracking phone numbers to track all of your various advertising channels. Numbers are available in over 60 countries in local or toll free formats.
As calls come into those numbers, they are associated to the correct advertising channel and through the integration with Marketo, they can be sent into Marketo as a lead.
The integration can be set up in minutes and offers a variety of ways to customize the sync of information to ensure that you are able to get a real sense of how your campaigns are performing and drill into the detail you need about your calls.