Facebook is a social networking and social network advertising platform.
How does the Facebook + CTM integration benefit my business?
This integration helps advertisers build a more complete view of their campaigns by viewing CTM activities in conjunction with Facebook reporting to optimize audience targeting and ad spend. This allows Facebook advertisers with offline leads and sales from Facebook ads to connect their conversions back to the original ads that users interacted with along the way.
How does the Facebook + CTM integration work?
We can push specific activity from your CTM activity log—for example, calls over a certain length, or sales over a set amount—to Facebook Ads Manager. Through the use of CTM’s triggers, you can also automatically apply a tag to incoming calls from leads who clicked through one of your Facebook ads. You can integrate with Facebook now using our step-by-step instructions.