Call-Tracking Software for PPC, SEO, and Offline Campaigns

We provide all the information you need, from the granular detail about each caller to the high level reporting about your campaigns. Make the most of every conversation and dramatically increase the ROI of your advertising budget.

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Use Call Tracking for All of Your Marketing Attribution

Allocate tracking numbers to every advertising channel so that you can prioritize the campaigns that are performing.

Call Tracking & Attribution for Marketing

  • Google AdWords
  • Google Organic
  • Social media
  • Angie's List
  • Yelp
  • Craigslist
  • Bing Organic and Paid

Call Tracking for Offline Channels

  • TV commercials
  • Radio ads
  • Billboards
  • Flyers
  • Yard signs
  • Banners
  • Print ads

Quickly Set Up Tracking Numbers

Step 1

Tracking Numbers are available in over 30 countries.

Both local and toll-free numbers are available.

Port your phone numbers to us (USA & Canada only).

Step 2

Choose from standard sources like AdWords, Organic, Facebook, print, TV, etc.

Create your own custom sources to track your campaigns.

Step 3

Your tracking numbers dynamically appear on your website.

You place your tracking numbers in all of your offline advertising materials.

Calls will start coming in on your tracking numbers.

Step 4

Instantly know which ad led to each inbound call so you know which campaigns are working.

Add new campaigns and tracking numbers at any time and wind down tracking numbers as campaigns end.

Dynamically Display Tracking Numbers

One line of CallTrackingMetrics' tracking code on all the pages of your site does all of the work.

No custom URLs or tags needed.

Tracking code will instantly recognize the channel and geographic location visitors are coming from and show them the correct phone number.

Options are available for replacing vanity numbers and other custom formats.

As calls come in, CallTrackingMetrics matches an exact website visitor to the phone call.

You will instantly know the referring URL, search keywords, landing pages, and ads the caller came through.

The tracking code remembers the original advertising channel that led the visitor to you.

Our code will continue to show visitors the same tracking number each time they visit your site so that when they call they are attributed to the correct advertising source.

Real-time Reporting Shows You What's Working and What's Not

CallTrackingMetrics provides the only call tracking software that blends your marketing campaign and contact center performance reporting into one tool, allowing for a complete view of what's generating calls and what's happening with calls once your agents have them.

Your call data is rolled up into an array of different reports that are easy to navigate and understand. They are all exportable, filterable, and schedulable so you get the information you need when you need it.

Agent-based reports
PPC-specific reports
Referring source reports
Agency and client level reports
Usage-based reports
Keyword level reports
Geographic reporting

All Calls are Tracked and Associated to the Correct Advertising Channel

As soon as the phone rings, you will know

  • Caller name
  • Phone number
  • Address
  • Company
  • Advertising channel
  • The ad that led to the call
  • Keywords used by the caller
  • Pages they viewed on your website
  • Caller history

Integrate Texts Into Your Marketing Communications

Tracking Numbers

Use your tracking numbers to receive and send text messages to customers and prospects from within the software.


Set up automatic triggers to alert you via email or SMS when you receive a text.

Auto Response

Use auto-responses to immediately respond to text messages that can be customized based on the content of the text.


View detailed logs of your text message conversations and export them to use for reporting and outreach.

Call Tracking in Action

  • Bob calls a tracking number

    Bob looks for a florist and clicks on your paid ad. The phone number he sees on your website is a tracking number specifically designated to track AdWords visitors.

  • Bob's call is routed intelligently

    His phone call is routed through your CTM IVR menu and then through your CTM call queue to the first available agent's mobile device or desk phone.

  • Your agent knows Bob

    Immediately see information like the ad that led him to your website, the keyword he searched for, and his past call history so the agent can provide great service.

  • Agent closes sale

    Agent completes post call survey with conversion and rating information, which is immediately sent to CTM, your CRM, as well as tracking systems like Google AdWords and Analytics.

  • Optimize ads to find more "Bobs"

    View call and conversion performance by advertising channel, ads, and keywords to optimize your budget around the best results.