Call Tracking for Businesses and Agencies

Optimize marketing campaign performance and increase ROI

How It Works

Know exactly which ads are driving calls, texts, and form submissions

One line of CallTrackingMetrics' tracking code on all the pages of your site does all of the work. No custom URLs or tags needed.

Tracking code will instantly recognize the channel and geographic location visitors are coming from and show them the correct phone number.

Incoming calls are matched to an exact website visitor. You will instantly know the referring URL, search keywords, landing pages, and ads the caller came through.

The tracking code remembers the original advertising channel for each visitor, continuing to show them the same tracking number each time they visit your site.


Powerful Click-to-Call Data

Get in-depth data about how each of your click-to-call and call-only ads are performing.

  • Allocate tracking numbers for your ads
  • Track calls back to the specific keyword, ad group, and campaign
  • Track both mobile and desktop leads
  • Optimize your click-to-call and call extension ads around performance

Conversion Tracking

Align sales & marketing teams by matching customer conversations back to campaigns

When the phone rings, you will know:

  • Caller name
  • Phone number
  • Address
  • Company
  • Advertising channel
  • The ad that led to the call
  • Keywords used by the caller
  • Pages they viewed on your website
  • Caller history

Powerful ROI Reporting

Discover which campaigns are driving leads and revenue

  • Keyword tracking performance reports
  • Advertising channel performance reports
  • Agency performance reports by client
  • Call tracking reports
  • ROI reports

Mobile Call Tracking

Optimize mobile advertising performance with mobile call tracking

It's more critical than ever to link phone calls and conversions back to mobile searches and mobile website visits so that you can optimize advertisements and deliver best in class response to callers. CallTrackingMetrics provides all the tools you need to tie mobile search and website activity to inbound phone calls and sales conversions.

Mobile Search

Mobile Ad

Phone Call



Talk to a member of our team, and get a chance to experience the world’s only combined call tracking and contact center automation platform.

Call 800.577.1872