Detailed attribution for paid search calls, whether the user visits your website or not.
How are click-to-call ads tracked in Google Ads?
Google uses forwarding numbers to collect basic data about phone calls
generated by its paid search click-to-call and call-only ads. Using
CallTrackingMetrics in conjunction with Google forwarding takes click-to-call ad
tracking to a whole new level. Not only can you use CallTrackingMetrics to see
the campaign, ad group, and keyword that generated a call, but you can also:
View call data from all of your advertising sources in one place
Use call scoring to add quality identifiers to every call
Pass only quality calls back to Google Ads as conversions for optimization
Record and transcribe calls and route the calls based on custom triggers
How to use tracking numbers with ad extensions and call only ads
Tracking ad extensions and call only ads should be treated similarly to a billboard or direct mail
campaign. Instead of using our dynamic number insertion (DNI) to automatically generate a phone
number, you would designate a tracking number for ad extensions and another number for
call-only campaign tracking. Google will want to verify your phone numbers, which can be done
easily by connecting Search Console to Google Ads.
Click to call ad tracking with our Google Ads Direct Connect integration
Thanks to our direct integration with Google Ads, each phone call
generated by your call extension or click-to-call ads will be mapped back to
its campaign date. There's no need for hundreds of numbers or a number
for every keyword. This information allows you to immediately start to
optimize your click-to-call and call only ads around those which perform
best, helping you get the most out of your budget. With CallTrackingMetrics
tracking numbers, you’ll be able to track and attribute calls from mobile
and desktop searches.