Conversion Tracking

Track which advertisements and agents are leading to sales conversions

Track conversions and sales amounts for each call

Agents use our simple browser-based call log interface to enter conversion information, or they can enter it over the phone using a post-call survey as soon as the call has ended. The survey prompts them to use keypresses to indicate if a call converted and enter in the revenue amount.  Management sees real time conversion data (including quantity of conversions, the revenue amount, and the conversion rate) for each advertising channel and each agent.

Use scoring and tagging to classify calls for easy reporting

Agents use the call log interface to score calls using a star system so that management can easily track the quality of the call leads by channel. Tagging is used to classify calls into different lead categories, such as product line, location, and stage in the buying process. All of CallTrackingMetrcs’ reports are easily filtered by the tags you choose to use. Our conversation analytics tools will even automatically score and tag the calls for you.

Let our Conversation Analytics uncover patterns for you

Our conversation analytics engine will analyze your call transcriptions to identify the presence of particular keywords and patterns. As those patterns are identified, you can have the system score and tag the calls in certain ways so that you can organize your reporting by those ratings. You can also choose to send email alerts or text alerts when certain patterns are identified in the calls. This analysis saves management a ton of time and provides for organized reporting thats easily filtered by product line, call quality, tone of call, and conversions.

Send calls and conversions into Google Analytics and AdWords

We know that it is critical to see conversions in the context of your PPC and call extension ads. Using our integration with Google Analytics and AdWords, each time a call comes in, it is sent to Analytics and AdWords associated to the correct ad click, campaign, ad group, and keyword. As your agents convert calls as sales in CallTrackingMetrics, those sales amounts can also be sent back into Google as conversions along with the amount of the sale. Tracking sales conversions in Google is critical to optimizing around not just calls, but high quality calls and actual sales figures.

View the complete picture with ROI Reporting

Our ROI reporting brings all of your performance metrics into one place and shows you a true picture of how each of your advertising channels and agents are performing. We track call volume, conversion rates, and sales amounts and calculate an ROI score for each of your channels so that you can optimize your advertising spending.

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