Dynamic Number Insertion

Get the most out of your call-only and click-to-call ads

One line of CallTrackingMetrics' tracking code on all the pages of your site does all of the work.

No custom URLs or tags needed.

Tracking code will instantly recognize the channel and geographic location visitors are coming from and show them the correct phone number.

Incoming calls are matched to an exact website visitor.

You will instantly know the referring URL, search keywords, landing pages, and ads the caller came through.

The tracking code remembers the original advertising channel for each visitor, continuing to show them the same tracking number each time they visit your site.

With CallTrackingMetrics dynamic number insertion, the tracking numbers on your website will dynamically change to a tracking number based on how the visitor came to your page, providing you with valuable insight on how your sales leads are interacting with and finding your website.

As soon as your phone rings, you will instantly know the tracking number they called, what channel led them to your website and even detail like the search keyword they used to find you, the ad they clicked on and the landing page they came in on. This information allows you to optimize your online advertising towards those channels that are sending the highest converting traffic to your website.

Another benefit of the dynamic number insertion technology is that we remember the way a visitor originally found your website and each time they return, they will see the same tracking number and if they call (even weeks later) they will continue to be tied to the online advertising channel that originally led them to you.

Our dynamic number insertion technology is one of the only options available that accurately swaps phone numbers in various formats and languages around the world. Businesses in 30+ countries rely on our code to accurately display their tracking phone numbers on their websites.

Our code can also recognize vanity number formats (1-800-CAR-WASH) and other unusual number patterns and replace them accurately.


Geographic Based Number Insertion

The latest enhancement to CallTrackingMetrics' dynamic number insertion technology is GeoContact. GeoContact allows a business to dynamically replace the phone number on their website based on the visitor's geographic location. This provides a whole new dimension to number insertion and allows businesses to improve conversion rates and the customer experience on their website.

Providing a phone number that visitors are comfortable calling means they will be more likely to call. GeoContact is a fantastic way to increase call conversions around the world, maximizing the return for the business on global advertising campaigns.

How does it work?

GeoContact works by matching a website visitor's location to a tracking number. For example, a visitor in Italy will see an Italian phone number, whereas a visitor from the UK will see a UK number. In the US and Canada, businesses can also show a tracking number that is closest to the visitor down to the area code level. So, a visitor in New York will see a different number than someone in Maryland.

GeoContact is integrated into the existing CallTrackingMetrics dynamic insertion technology and call tracking reporting that is used to pinpoint the advertising channel and the keyword that led a visitor to a website. So, not only will a visitor see a local phone number to them, they will see a local number that is specific to the advertising channel that led them to the site. Once the visitor calls, their call is tied back to the exact website visit and advertisement that led to their visit.

GeoContact is easy to enable in a CallTrackingMetrics account and can be set up in minutes. The feature gives a business the flexibility to either appear more local or more international depending on whether they choose toll-free numbers or local numbers to be inserted. CallTrackingMetrics offers phone numbers in 60 different countries. View the full list here.