Dynamic Number Insertion
Dynamically display advertising tracking numbers on your website based on how the visitor found you
With CallTrackingMetrics dynamic number insertion, the phone number on your website will dynamically change to a tracking number based on how the visitor came to your site, providing you with valuable insight on how your advertising channels are generating calls.
What is Dynamic Number Insertion?
Dynamic Number Insertion (DNI) refers to technology used in call tracking to assign attribution to inbound phone calls. With DNI, a specific phone number dynamically displays on a web page according to the source of the visit to that page. This allows for phone calls from that specific visit to be attributed back to the proper source.
See also: How Does Dynamic Number Insertion Work?
As soon as your phone rings, you will instantly know the tracking number they called, what channel led them to your website, and even detail like the search keyword they used to find you, the ad they clicked on, and the landing page they came in on. This information allows you to optimize your online advertising towards those channels that are sending the highest converting traffic to your website.
Another benefit of the dynamic number insertion technology is that we remember the way a visitor originally found your website. Each time they return they will see the same tracking number, and if they call (even weeks later) they will continue to be tied to the online advertising channel that originally led them to you.
Our dynamic number insertion technology is one of the only options available that accurately swaps phone numbers in various formats and languages around the world. Businesses in 80+ countries rely on our code to accurately display their tracking phone numbers on their websites.
Our code can also recognize vanity number formats (1-800-CAR-WASH) and other unusual number patterns and replace them accurately.