Geographic-based phone number insertion

The latest enhancement to CallTrackingMetrics’ dynamic number insertion technology is GeoContact℠. GeoContact allows a business to dynamically replace the phone number on their website based on the visitor’s geographic location. This provides a whole new dimension to number insertion and allows businesses to improve conversion rates and the customer experience on their website.

What is GeoContact?

GeoContact℠ is a type of dynamic number insertion that allows for the automatic replacement of a phone number on a website based on a specific visitor’s geographic location. The GeoContact technology works by matching a website visitor’s location to a tracking number.

Providing a phone number that visitors are comfortable calling means they will be more likely to call. GeoContact is a fantastic way to increase call conversions around the world, maximizing the return for the business on global advertising campaigns.


How does it work?

GeoContact works by matching a website visitor’s location to a tracking number. For example, a visitor in Italy will see an Italian phone number, whereas a visitor from the UK will see a UK number. In the US and Canada, businesses can also show a tracking number that is closest to the visitor down to the area code level. So, a visitor in New York will see a different number than someone in Maryland.

GeoContact is integrated into the existing CallTrackingMetrics dynamic insertion technology and call tracking reporting that is used to pinpoint the advertising channel and the keyword that led a visitor to a website. So, not only will a visitor see a local phone number to them, they will see a local number that is specific to the advertising channel that led them to the site. Once the visitor calls, their call is tied back to the exact website visit and advertisement that led to their visit.

GeoContact is easy to enable in a CallTrackingMetrics account and can be set up in minutes. The feature gives a business the flexibility to either appear more local or more international depending on whether they choose toll-free numbers or local numbers to be inserted.  CallTrackingMetrics offers phone numbers in 60 different countries, giving businesses around the world the numbers they need to use GeoContact.

How It Works

Know exactly which ads are driving calls, texts, and form submissions

One line of CallTrackingMetrics' tracking code on all the pages of your site does all of the work. No custom URLs or tags needed.

Tracking code will instantly recognize the channel and geographic location visitors are coming from and show them the correct phone number.

Incoming calls are matched to an exact website visitor. You will instantly know the referring URL, search keywords, landing pages, and ads the caller came through.

The tracking code remembers the original advertising channel for each visitor, continuing to show them the same tracking number each time they visit your site.

Global Connectivity

  • Local and toll-free tracking numbers available in 80 countries
  • Offering premium local and toll-free vanity phone numbers
  • Ability to send and receive text messages through tracking numbers
  • Use GeoContact℠ to dynamically display phone numbers local to your visitor
  • Use the browser-based softphone, landline, or mobile phones to accept and receive calls
  • Leverage GeoRouting and IVRs to route calls based on caller location

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CallTrackingMetrics Call Log