Keyword Call Tracking

Utilize keyword call tracking for organic and PPC calls as part of your digital marketing strategy. Know which keywords are driving calls, conversions, and sales

Know exactly which keywords are leading to phone calls, conversions, and sales

Our call tracking software provides keyword-level attribution for phone calls, allowing you to optimize your marketing campaigns for ROI. As soon as your phone rings, you will see who is calling, how they got to your website and what interaction you have had with them in the past.

Tracking calls down to the keyword searched allows you to prioritize the campaigns, ads, and keywords that are performing and allocate your marketing dollars accordingly. This strategy is great for tracking online campaigns like Google AdWords and Bing paid ads. It is also crucial for monitoring the performance of your SEO efforts so that you know which keywords are leading to quality visits to your website.

Send calls and conversions into Google Analytics and AdWords

We know that it is critical to see conversions in the context of your PPC and call extension ads. Using our integration with Google Analytics and AdWords, each time a call comes in, it is sent to Analytics and AdWords associated to the correct ad click, campaign, ad group, and keyword. As your agents convert calls as sales in CallTrackingMetrics, those sales amounts can also be sent back into Google as conversions along with the amount of the sale. Tracking sales conversions in Google is critical to optimizing around not just calls, but high quality calls and actual sales figures.

Track conversions and sales amounts for each call

Agents use our simple browser-based call log interface to enter conversion information, or they can enter it over the phone using a post-call survey as soon as the call has ended. The survey prompts them to use keypresses to indicate if a call converted and enter in the revenue amount.  Management sees real time conversion data (including quantity of conversions, the revenue amount, and the conversion rate) for each advertising channel and each agent.

View the complete picture with ROI Reporting

Our ROI reporting brings all of your performance metrics into one place and shows you a true picture of how each of your advertising channels and agents are performing. We track call volume, conversion rates, and sales amounts and calculate an ROI score for each of your channels so that you can optimize your advertising spending.

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