Call Tracking for Online Advertising

Optimize online advertising campaigns to maximize conversions

Each time a phone call comes into one of your tracking numbers, CallTrackingMetrics matches a specific website visitor to each call, providing you with valuable insight on how your customers are finding you. All calls are tracked and associated to the correct online advertising channel.

Track online sources like:

  • Google AdWords
  • Google organic
  • Display and remarketing
  • Click-to-call
  • Social media (Facebook, Twitter, etc.)
  • Angie’s List
  • Yelp
  • Craigslist
  • Bing paid and organic

Capture critical data with every call:

  • Advertising channel
  • The ad that led to the call (including the match keyword, campaign, and ad group)
  • Keywords the caller used to find you
  • Pages they viewed on your website
  • The caller’s name, number, and location
  • Referring site
Online advertising

Your calls will be appear immediately in CallTrackingMetrics reporting and will also be sent into Google Analytics as events, which can be sent into Google AdWords as conversions. This allows businesses to optimize their website and their campaigns around call conversions without the hassle of trying to match up data from different systems.

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