Call Tracking for Online Advertising

Allocate tracking numbers to all your online advertising channels, websites, and social media sites, so that you can optimize the campaigns to maximize conversions.

Each time a phone call comes into one of your tracking numbers, CallTrackingMetrics matches a specific website visitor to each call, providing you with valuable insight on how your customers are finding you. All calls are tracked and associated to the correct online advertising channel.

Track online sources like:

  • Google AdWords
  • Google organic
  • Display and remarketing
  • Click-to-call
  • Social media (Facebook, Twitter, etc.)
  • Angie's List
  • Yelp
  • Craigslist
  • Bing paid and organic

As soon as the phone rings you will know:

  • Advertising channel
  • The ad that led to the call (including the match keyword, campaign, adgroup, etc.)
  • Keywords used by the caller to find you
  • Pages they viewed on your website
  • The callers name, number, and location
  • Referring site

Your calls will be appear immediately in CallTrackingMetrics reporting and will also be sent into Google Analytics as events and into Google AdWords as conversions. This allows businesses to optimize their website and their campaigns around call conversions without the hassle of trying to match up data from different systems.