Building on the Basics of Call Tracking to Stretch Your Marketing Budget
by CallTrackingMetrics
To stretch your marketing dollars effectively your attribution needs to be accurate. And, CTM’s core functionality provides the perfect foundation for building an accurate attribution picture. Watch this video for a quick refresher on how it’s done.
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The release of Google Analytics 4 (GA4) has brought with it a lot of changes, and the CallTrackingMetrics GA4 integration is designed to keep your data flowing. CTM makes it easy to send phone call and other offline events to Google Analytics. This video will show you where to look for that event data within the GA4 interface.
The release of Google Analytics 4 (GA4) has brought with it a lot of changes, and the CallTrackingMetrics GA4 integration is designed to keep your data flowing. CTM makes it easy to send phone call and other offline events to Google Analytics. This video will show where to look in GA4 to view your events with sessions details like default channel and source/medium.
