General

General news, information and updates about the latest happenings at CallTrackingMetrics.

AMP and Call Tracking

AMP and Call Tracking

CallTrackingMetrics just added Accelerated Mobile Pages (AMP) support, so CTM tracking code can now be easily integrated within AMP implementations.

Playlist Fridays

Playlist Fridays

This summer, the marketing team at CallTrackingMetrics kicked off Playlist Fridays. Each week, we announce a new theme and collect song suggestions from the staff to build the ultimate playlist, and we share ...

Conversion Theory

Conversion Theory

Let’s be frank, understanding conversion tracking and attribution is a bit more complex than most people anticipate.