General

General news, information and updates about the latest happenings at CallTrackingMetrics.

Product Release April 2017

Product Release April 2017

Presets are now available for all agency accounts, and we've improved the interface of our bulk text messages to provide a more transparent status of inbound and outbound messages.

Conversion Theory

Conversion Theory

Let’s be frank, understanding conversion tracking and attribution is a bit more complex than most people anticipate.