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Podcast

TikTok Marketing 101 for B2B

by Rebecca Maslar

How B2B companies can get on TikTok

Listen Time: 35 Minutes

TikTok is today’s fastest-growing media platform, with over 1 billion users in 154 countries worldwide. 

However, it’s also one of the least-understood platforms when it comes to B2B marketing for the average established company – that is, for a company whose decision-makers and marketing team are not all Gen Z.

That’s why we sat down with Austin Armstrong, a TikTok influencer, social media marketer, and CTM advocate, to discuss exactly how B2B companies can get on TikTok, engage a wider audience, and tap into their new sales funnel. 

Join our conversation on this month’s episode of Smart Route to  learn more about 

  • The content strategies that can help grow a loyal TikTok following
  • Helpful metrics for measuring video engagement and success
  • Security concerns and risk for business on TikTok vs. other social media platforms
  • Budgeting suggestions for companies that want to get into TikTok influencer marketing
  • And more!

Listen Now:

About Austin Armstrong

Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital marketing agency specializing in TikTok marketing for businesses and Search Engine Optimization. Austin has posted over 1800 videos on TikTok tripling his own business and thousands more across his clients’ accounts. Austin loves helping individuals and companies grow their online presence in order to generate brand awareness, customers, and product sales by getting creative and thinking outside of the box.

Want to learn more about TikTok Marketing?

Check out Austin’s TikTok Marketing podcast, BusinessTok to hear from real business owners and entrepreneurs that are leveraging TikTok to grow their business and generate income. You will learn what goes on behind the scenes and the tactical strategies for how to leverage the fastest-growing social media platform ever to grow your business.

Episode Transcript

 

Courtney Tyson

Hi everyone welcome to smart route episode 18 I’m your host and strategic partnership manager at CallTrackingMetrics Courtney Tyson

 

I am super excited for this episode because we’re going to be learning more about how to grow a business using TikTok and I personally don’t know much about Tiktok. So I’m very ah excited to have some knowledge dropped on me. Um, so with that said I’d like to welcome and introduce Austin Armstrong. Welcome Austin.

 

Austin Armstrong

Courtney. Thank you so much for having me on.

 

Courtney Tyson

We’re glad to have you here. So let me to introduce you to our audience real quick. Austin is one of the most highly regarded subject matter experts on the topic of using TikTok to grow your business He’s a lifelong digital marketer public speaker and Ceo of socialty pro and. Digital marketing agency specializing in Tiktok Marketing for businesses and Seo and Austin has posted over None videos on Tiktok tripling his own business and none more across his clients. So very excited to talk to you today? Austin thanks again for being here. Um so let’s dive right in. And tell us a little bit more about how you get started with Tiktok.

 

Austin Armstrong

Yeah, so I’ve been in the digital marketing space for more of my life at this point about seventeen years I started back on my space of all platforms when I was a fourteen year old and I was fortunate enough to find what I think I was. Put on this earth to do it just social media marketing I just I love it. I love learning all of the new platforms as they come and go the new strategies. The new formats of content. Everything that comes along with it the the peaks and the valleys um.

 

Austin Armstrong

Along the way. So ah, I’m always testing I’m always researching new platforms. Um trying things out creating failing learning um testing and I’m a big Gary Vaynerchuk fan and i. Ah, everything that he basically says I ah ah cautiously optimistically. Ah listen to it and say okay, let me try this out so gary vee like three years ago was like Tiktok’s the newest thing this is going to be huge. It’s going to be the biggest thing ever. You got to get on it you got to get on it and

 

At that time it was kind of still like it. It. It had transitioned from musically so I still had stigmas about it too. I’m like this is just that app for like you know lip-syncing music and and dancing and silliness. Is this really a place like because I’m not a dancer I’m not a singer I don’t really like doing. Let’s think videos so like what am I going to do on this platform. But I said fine gary said it’s a good idea. Let me check it out. Let me see what it is and and that was about three years ago and um I found out fairly quickly that there’s an opportunity here. Not just to dance and Lip sync which I don’t do any of and that’s not what this is going to be about but there is a very large and fast growing educational opportunity on this platform.

 

Because wherever there is a large group of people and we’re talking none at this point over a hundred and I think None just in the United States was the last metric that I saw about that. There’s an opportunity to market to those people because there’s that many people. On the platform regularly actively engaged on the platform. You just have to figure out how you can craft your message to resonate with who you want to reach to grow your business on the platform that they’re spending time on and I I found out pretty quickly within a couple months how to do that. Ah and it just changed my life to be honest with yeah I mean I’ve been active posting just about every single day multiple times per day for the last three years um almost at None followers and it is. It’s been just.

 

Courtney Tyson

That’s wonderful. That’s extremely impressive. Um I like how you had mention that you know you you you like to constantly kind of adapt to the changing media landscape social media landscape specifically you know I’d mentioned that you had created over 800

 

Austin Armstrong

Absolutely insane.

 

Courtney Tyson

1800 videos and and that’s growing right? Um, let’s talk a bit more about you know how do you decide which topics to talk about on Tiktok. You talked a little about exploring different types of content. So I guess where did you start and and how now do you decide what to talk about.

 

Austin Armstrong

Like.

 

Austin Armstrong

Yeah, so when when I first got started on the platform I had no plan no strategy I was just watching what other people were doing and trying to emulate them. Um and did the occasional like you know trend and. Did a cat video here and there and there was there was no purpose. But as as soon as I had like a little bit of the aha moment and epiphany of ah and and clarity of why am I on this platform. What do I want to get out of it and what effort do I want to put into it.

 

Austin Armstrong

To test it and see if there’s an opportunity here and as soon as I had that clarity I said to myself I’m going to give it thirty days I’m going to post every single day and I’m only going to create videos around the services that my. Marketing agency offers and all of the digital marketing knowledge that I’ve learned over at that point it was like 1415 years when I had got started um and see what happens because my goal on the platform was to use it as a tool to generate leads for my business. But that’s how I had started and pretty quickly so I was talking about ah different social media tips and tricks Youtube strategies ah Pinterest strategies everything I highlighted CallTrackingMetrics which I think is originally how we we had gotten connected I did a ah video about ah.

 

Courtney Tyson

Um, yes, that’s right.

 

Austin Armstrong

Call tracking metric because I love this service have used it for years. Um, and what I quickly ah found out is that Seo search engine optimization oriented content did very well on the platform because there was nobody else at that time. Really creating videos or talking about it. So I was trying to innovate Seo which is kind of saturated in a lot of spaces Seo in Google like talking about Seo has been done forever even on Youtube. It’s been done forever. There’s a none people creating content around seo. But nobody was doing it on Tiktok so it was really a blue ocean and there was there was a lot of innovation that I was trying to put into Seo as well and and talk about new innovative strategies like incorporating video into your Seo. And creating content around Seo for Tiktok specifically in video Seo in the whole whole nine yards here and None of my videos took off in that space. It was about how to um, compress the image size of ah of a photo before uploading it onto your website which seemed ah took it to.

 

Austin Armstrong

Um, prevent load speed and you know the whole thing but um, which doesn’t seem like it would be an interesting topic for Tiktok but that video did about a None views and me as a marketer I was like okay when something works here I’m going to double down on it and go all in until it kind of stops working.

 

So I pivoted my strategy from talking about all of these different digital marketing things to doing like 70 to eighty percent seooriented content and it it. It clicked pretty quick and this is a timeframe of like a month or less of of experimentation finding out that Seo -oriented content

 

Courtney Tyson

Oh wow.

 

Austin Armstrong

Ah, was working and then going all in answering people’s questions building rapport with them building that no like and trust which is so important for any marketing on any platform and it it really picked up and it and it took off um, can I pause real quick. My ah dog.

 

Austin Armstrong

So that that has worked quite a lot for me is is testing different things until you figure out what works and then ultimately doubling down on it the first year on on Tiktok I really only focused on my business and and growing our account and and growing our agency. Which was phenomenal. It’s it’s more than tripled in revenue at this point. Um I’m actually ah up to I think 2100 videos on on the platform posted since starting. Thank you so much and so the last year and a half we’ve really focused on. Um.

 

Courtney Tyson

Congratulations Austin that’s that’s exciting wow

 

Austin Armstrong

Ah, ah, developing a repeatable process and strategy for businesses to leverage. What I proved for myself for for their business. So we’ve gotten ah None or None different businesses and entrepreneurs past 100000 followers on on Tiktok at this point. Couple other are are approaching that we’re managing 10 Tiktok accounts at this at this time and really how we develop that content strategy around what topics to talk about is um I I call it quantifying your expertise but ah just start.

 

Austin Armstrong

By listing out 4 or 5 really broad categories of content that you’re able to talk about at the highest level and maybe these are the services that you offer. Maybe these are the products that you offer then break them down into bullet pointed pieces of information. Ah. None to None individual topics below each category and so what you’re doing is you’re creating this huge content strategy to a b test. So if you have 5 ah 5 core topics that you can talk about and None videos or None individual topics.

 

Austin Armstrong

Ah, that you can talk about now you have 50 videos that you can test over the course of whatever time frame that you want I suggest uploading at least one a day but you could go to a day and now you have a month or 2 worth of content and what you should really do here is is systematically go through each of these broad categories of content.

 

Courtney Tyson

Sure.

 

Austin Armstrong

And when you go through this initial list. You’re clearly going to see category a or category b is performing exceptionally better than all of the other categories double down on that. The first month you really want to experiment.

 

See what resonates with the audience. It’s not all about you. It’s about them. It’s about the value that they can take away from that video. Um, there’s a lot of different ways to execute that content as well and we can talk about that if you like but just from ah a topic perspective.

 

That’s the best place to start. That’s what I recommend and that’s what we do with all of our clients little.

 

Courtney Tyson

So it’s all about testing right? It’s all about coming up with number one. What are you a thought leader on what can you? you talk about right? and then let’s come up with some easily digestible points of information that tie to each of those topics that you are in fact, a thought leader about and then let’s come up with some content and see what’s working what’s resonating and what’s not and. Play around have fun is kind of what I’m getting from you too right? That’s what we’re gonna plus’s how we’re gonna figure out what’s working. Um, so you talk a lot about you know how to determine what content is going to work for you. What? what? a talk? What to talk about right? How to really identify where to go with your Tiktok content strategy. But let’s talk a little bit more about, um.

 

You know the the I guess the the analytics behind that strategy right? How do you measure the success. So obviously as a marketer this is important to you? Um, you know how are you kind of gauging the success of the Tiktok content. Um, and I guess what metrics are you using to measure. You know the success of the content as well.

 

Austin Armstrong

So such a great question First of all and it it really depends on the goal of the individual video so to kind of deep dive a little bit more I like to funnel my content.

 

Courtney Tyson

Okay.

 

Austin Armstrong

Ah, in 3 different stages. So at the very top level of the funnel. We have the broad awareness-oriented content to just reach as many people as possible to bring them into your ecosystem This is going to be your viral potential oriented content. Anything that’s going to reach the the masses and ah just to give you a quick example and I’m going to lay out of examples of all of these levels of the funnel. But for me I’ll do videos on useful websites. You didn’t know that will help your business Or. Um, this this website feels illegal to know because it’s going to help you convert more leads into sales and you know things along the lines of that that I’m reaching a broad audience. It’s It’s very broad. It’s not really that specific but the content and the websites that I show help. People with websites or aspiring entrepreneurs. So. That’s my top of the funnel I’m just trying to collect and bring into my ecosystem all of the business owners all of the entrepreneurs all the aspiring business owners and entrepreneurs to just see my face and bring people in. And that’s like 70% of the content that I create is just awareness-oriented content to bring people in and how I gauge that content is views overall engagement and followers gained because that’s the goal of that content.

 

Austin Armstrong

If a video goes viral. It doesn’t necessarily mean it’s going to generate you leads and sales. Ah, in fact most of the time it doesn’t um and if your only goal is to go viral I don’t think that’s going to work out for you from ah from a growth perspective. That’s why you need a good content funnel so in then in the middle of the funnel. Is the consideration or awareness phase and this is where you nurture the audience that you’ve you’ve brought in these are going to be deep dive tutorials these are going to be answering questions that they have There’s a very popular um ah feature in Tiktok. And the ability to do video responses to comments so not just like you know, typing a response to a comment that comes on but you can actually do a video and their comment pops up on the screen and it links back to the original video as well. So it’s a great way to like link videos together and get additional views. But. Think about this, there’s never been aside from like live streaming. There’s never been a better way in and social media to directly connect with your target audience of who you’re trying to reach than the ability to put out a None none Sixty Second video specifically answering. Their question that they took the time to leave for expanded clarity on that none video that person’s going to come back and watch that whole video with a lot more intent and chances are they had that question a ton of other people are going to have that same question as well.

 

Austin Armstrong

So that’s how you really build rapport show them examples show them case. Studies take them behind the scenes give out your best information away for free which is a huge marketing mindset shift. But I’m ah a big advocate for that of just giving your your best educational stuff away for free because it’s going to build that trust with them. And um, on that I just ah the engagement metric I’m looking for that is just engagement I just want likes I just want people to leave comments um followers ah and whatnot. But these are going to be more dedicated followers that I’m I’m earning and building trust with. So my goal in this is to just get more ah comments on these videos and then at the bottom of the funnel you have your straight on conversion oriented content. These are your straight call to actions. Um, you know click the link in the bio to get my free ebook or I’m now accepting. Ah, clients click the link in my bio and schedule a 15 minute call with me to make sure that we’re the right fit or I just launched a brand new ah course, go check it out. Um, or if I’m doing like a brand deal with ah with a sponsored thing I’ll do a highlight video of it and I’ll be like you can try this out for free if you click the link in my bio.

 

And and it’ll be a you know two week tutorial or so you know or a two-week. Ah, free trial or something like that. These are really specific and I do these very infrequently because I want to build trust with my audience I don’t want to come across as an infomercial I don’t want every video to sell them on something because nobody wants to watch.

 

Courtney Tyson

Yeah.

 

Austin Armstrong

And infomercial over and over again. They just want value. So that’s that’s how I gauge um in engagement and on those videos in particular, they’re going to They’re not going to do that. Well they’re going to get you know if if a regular video does None plus views um, these videos at the bottom of the funnel here are going to get like None None 3 5000 views maybe but they’re going to convert so much higher than those videos at the top ah top level of the funnel because you’ve already built their trust. So my. Objective for those is just link clicks I just want email signups I want them to make a purchase. Um, yeah, sign up for whatever I’m talking about in in that video.

 

Courtney Tyson

I Love the concept of this funnels just to kind of recap the the top of the funnel is kind of like that broad awareness content right? Like you mentioned this is what’s going to go Viral. It’s very kind of like general information possibly evergreen right? and then the second step is that content that is more so that the viewers are now considering. Your product or service right? You’re now trying to build awareness of your business and what you do and then None the None step in that content funnel is creating that content. That’s actually going to push them to convert I Think that’s just a wonderful concept all around. Um, so let’s talk a little bit about more.

 

Austin Armstrong

Thank.

 

Courtney Tyson

I guess so why should businesses make Tiktok. You know a mainstay a mainsay in their campaign strategy.

 

Austin Armstrong

So one of the biggest pushbacks that I get is ah another platform that I have to focus on there’s already Facebook there’s Instagram there’s Youtube. There’s Pinterest. There’s Twitter. There’s Linkedin. There’s Google business. You know there’s a none platforms out there. Yes, there’s another one but let me reframe everyone’s mindsets real quick because of the explosive growth of Tiktok. It’s now like last year it was the most visited website ahead of Google in the world which is a mind-blowing stat. It’s the fastest social media platform to None users.

 

Ever in the history of social media which is crazy all of the attention is on Tiktok right now and in particular short form vertical videos. These are videos that are 60 seconds or less viewed vertically on your phone because of the massive success of this. And we’re seeing this cross-pollinate into ah ah pop culture. You’ll see vertical short vertical videos on television in advertisements you’re going to see them everywhere now because of this cultural shift. All of those other social media platforms are playing catch up right now. So Youtube rolled out Youtube shorts. Instagram rolled out ah reels. Um, ah pinterest rolled out idea pins every social media platform supports vertical video right now if you upload a video all of these platforms have adaptive players that will change the format of it. To that vertical format. So what you can do is have a Tiktok for a strategy and then download those videos and repurpose them across all of your other social media. The conversation.

 

Courtney Tyson

Yeah, yeah.

 

Austin Armstrong

Like five years ago was no, you need to create unique content for every platform we don’t want repurposed content and it just doesn’t work. It seems lazy. Not right now we’re in this that for the last two years we’ve been in this weird little bubble and it’s not going to be there forever because all of this comes in cycles. I’ve seen this over the last seventeen years there’s cycles to everything. It’s the most organic reach right now we’re pivoting towards advertising that’s how they all these platforms suck you in. Can they give you amazing organic reach until the all of the masses are there and then they switch to a pay-to play platform with advertising.

 

We’re already pivoting there. We’re in that we’re still in that organic sweet spot. But all of these other platforms are trying to steal that attention away from Tiktok. So a short form vertical video strategy is going to work for you across the board. Um, just doing this I personally am a tiktok first creator. But then I repurpose everywhere I have 180000 Instagram followers I have like 4000 Youtube subscribers which is not that much. But I have None um, ah, Facebook followers right now because Facebook rolled out reels as well. I reach a couple 0 um, ah people per month on on Pinterest I download my doc videos and I repurpose them everywhere and it’s growing all of my accounts. It’s the same video. It’s no extra work so that’s why and this is not always going to be the case but we’re in this little like social media bubble right now that those who take advantage of it are going to reap the rewards.

 

Courtney Tyson

So basically what you’re saying it is It is the most popular highly trafficked site I’m sorry social media platform out there. Everyone should be using it do not be scared to use it because take advantage of this point in time where we can repurpose our content and I have to admit.

 

Austin Armstrong

Yes.

 

Courtney Tyson

If I see a company post something on Instagram sometimes I go to their Facebook page to look for that same post to see if maybe there were different types of content or different types of engagement with the post there as opposed to Instagram to get just more information so that’s interesting. Um, so let’s talk a little bit about um.

 

Courtney Tyson

I Guess influencer marketing right? So as you know, influenced or marketing is having a real moment and so what used to be less expensive a less expensive targeted way that’s tap into a niche audience is now making its way into marketing teams budgets coming very expensive right.

 

Austin Armstrong

No.

 

Courtney Tyson

Um, so how much budget do you think marketing teams need to set aside if they want to get involved with a Tiktok influencer and do they need a Tiktok influencer.

 

Austin Armstrong

Well it it it depends if you have the capacity to create your own organic content or not I would focus on that first and this is coming from an influencer. A big part of my business model is being an influencer I do a lot of brand deal. So I can talk on behalf of that.

 

Creator as well. Um, you have to focus on your ah roi. Ah, because that’s the whole goal of influencer marketing is getting an roi. That’s the whole purpose of any marketing. So when you’re selecting influencers. Um, it’s not just about how many followers they have.

 

Austin Armstrong

It’s about the regular subjects that they create content around. Is it really going to resonate with their audience because just because you get views doesn’t necessarily mean that it’s going to convert for you. So really focus on looking when you’re selecting an influencer look at the content that they regularly create an influencer with just a couple thousand maybe ten thousand or you know or so followers but talks about the same subject matter over and over again. They get great engagement and it’s in the same space that you’re trying to hire somebody for. They’re likely going to get you more conversions and it’s going to be more cost effective for you than to just go with that. Um, yeah Ariana Grande you know Selina Gomez you know where you’re paying $1000000 of post. They have yes they have None followers etc. But that’s not really what they talk about so it’s not likely going to convert as well as these micro niche specific influencers now as as far as budget just full transparency. Um I charge 2000 per post or 3 for 5000 ah, that’s my rate and they go up across all of my social media accounts that I had linked to or that I had mentioned as well as ah, um, a link in my bio. That’s trackable so they get the whole the whole perspective and then I offer reuse writes. Um, at an an additional cost for that as well. Something to consider for the brand if they want just placement on the influencer’s account or if they want to eventually use those videos and run ads for it. That’s a question to ask the creator. Every creator is going to be a little bit different for that. Um. It. It also depend your budget also is going to depend on the price of the product or service that you offer so for me if I’m um I probably won’t even work with ah with somebody that they have like ah they have ah a None or ah a ten dollars ah product right? because. For for me my goal as an influencer is to get you as the brand and an roi and so if you have a $10 product and I’m charging $2000 per post I’m going to have to at least get you 200 sales I don’t know if I could necessarily get you 200 sales so I don’t want to necessarily do that brand deal and that’s just me trying to not be greedy and just be a good human being not everybody’s that way. But if you have a higher ticket item um or higher ticket service and you just need to sell less. You’re much more likely to get those those conversions because it it.

 

Austin Armstrong

You know you’re just it’s going to be easier to convert people like that. So it’s hard to give a specific answer I would recommend um a few thousand dollars for your for your budget ah to get a quality creator the the smaller content creators.

 

28:04.80

Courtney Tyson

Okay.

 

Austin Armstrong

Just to be honest, don’t really know they’re worth yet because maybe they’ve had a little bit of success on Tiktok. But maybe this is the None platform that they’ve grown on you can likely spend a lot less with them. Um, but but know they’re worth because as a creator it takes time to talk back and forth with you.

 

It takes time to create and edit that content in a way and um, they’ve earned the the following that they have because of all of the time that they’ve put into creating that audience and staying consistent with them. So one thing I hate is when brands will significantly undercut a creator. 

 

Or just do an affiliate only offer I Personally don’t like them. Some people do that? Um, and it’s not just because I don’t I don’t believe in the audience. It’s because no I put a lot of upfront work into this I Want to get paid for the work that I do and I think every creator should get paid for the work that they do.

 

Courtney Tyson

Sure sure who them.

 

Austin Armstrong

So that’s a long-winded answer. But I’d I’d estimate. You know a couple thousand dollars um to start and then you can go up on that if you see an roi.

 

Courtney Tyson

Yeah, and I think honestly, that response is very helpful because it helps our listeners to kind of think through. Um I just they they now know what they need to be thinking about if if they are if they do want to work with an influencer right? They need to think about the the roi they need to think about. Is their audience relevant to the content that they want to put out there right? So I think that that makes ton of sense. So um, let’s talk a little more about security. So you know one of the primary concerns. We’ve heard people have about Tiktok is security. You know have you had any experiences concerning security with your clients.

 

Austin Armstrong

No ah the the longest story is no I’ve never paid. That’s the big thing going around right now right? like ah oh it’s a you know? ah originally a chinese owned company. Well guess what? all of their operations are in America the american operations. Yeah, um.

 

Courtney Tyson

No crime. No.

 

Austin Armstrong

Ah, security access to your phone and whatnot Well guess what if you’re on any social media platform if you use the internet everybody already has your data where are they going to do serve you more ads. Ah on products that resonate with you and are interested in personally I don’t care about that I I understand and I recognize.

 

Courtney Tyson

right that.

 

Austin Armstrong

Ah, people value their privacy I’m not saying that. But if you use Facebook if you use Google if you use ah any you know Instagram you use Youtube guess what they’re tracking everything that you’re doing already. Ah so many of us have been on the internet for.

 

Over a decade at this point some two decades plus right like we’re storming infancy. Everybody’s track. Everything is a data game. Everybody already has all of your data guess what your phone guess what Samsung iphone they have your data they they have your your you know your.

 

They they track everything that you do. We’re already already being tracked hate to burst people’s bubbles right there but that’s the reality that we live in everything that you do is track at at all times you watch television on your smart Tv guess what the advertiser hulu is tracking.

 

Courtney Tyson

That makes sense.

 

Austin Armstrong

What you’re watching and your behaviors so that they can put ads in front of you right? Everybody tracks us there. Ah you know there’s ah Nielsen nielsen demographics does all these detailed um ah data aggregator.

 

Polls ah the whole nine yards to get really detailed information for advertisers. It’s the world we live in I wouldn’t worry about Tiktok security I’ve been on there 3 years I have in the time that in that three years we’ve managed 20 to 25 different accounts. There’s never been a security error.

 

Never heard of anything negative happening.

 

Courtney Tyson

All right? Well that’s helpful. Thank you Austin and so um I guess before we wrap up last question. Um, let’s wrap up with you know what are the top 3 things a brand needs to know before they get started on Tiktok.

 

Austin Armstrong

That it’s not necessarily going to be an overnight success. You have to be consistent with it like all platforms if you’re focusing on organic you have to test a b test figure out what works fail along the way and then when you hit on something that works for you. Double down. You don’t need to dance on the platform. You don’t need to sing. You can educate. You are enough focus on providing amazing value for free to your audience and you’re not going to believe the ah roi that you get on giving free information. And go in mind with a repurposing strategy right now. Um leverage tiktok’s organic growth to grow all of your other social media platforms because the platform might come and go who knows some of these platforms disappear right? There’s talks of it getting banned from the Ftc.

 

But don’t you know don’t put all of your eggs in 1 basket but leverage the opportunity that’s in front of you right now.

 

Courtney Tyson

Kind so to recap Tik Tock is not an overnight success. You have to work at it double down on what works I’m hearing that you say that a lot so that must be kind of your your your 1 liner right? double down on what works. Um.

 

Use the content to educate. You do not have to dance and sing and be silly. This is an educational opportunity and repurpose your content. Um I think that’s that’s a great great way to wrap up. So um, one last thing is there anything you’d like to plug before we say goodbye.

 

Austin Armstrong

Yeah, sure. So um I have a podcast called business talk ah business t okay, ah where I interview other businesses that are leveraging Tiktok in every industry that you can imagine. It’s a really tactical podcast to take you behind the scenes of how they create content. Um, they’re ah on ah on a daily basis or or weekly basis and their actual funnel of how they’re generating leads in sales specifically as well as asking them just being transparent. How much revenue they’ve made directly from Tiktok. So if you want to. Peel that curtain back and learn how businesses are actually creating content and making money doing so check out my podcast business talk and you can find me across the web at socialtypro.

 

Courtney Tyson

Fantastic, yeah, definitely want to encourage our our listeners to head on over to Austin’s podcast I mean I think Tiktok it still still so new. The businesses are just scared to dive in right? So go listen to his podcast here are some success stories. Get excited about what you can do with this opportunity that’s literally at your fingertips.

 

So awesome. This was really helpful. So many great takeaways throughout this conversation. We talked a lot about your concept of the Tiktok content funnel how you know you use content to none you build that broad awareness then what you’re trying to do is push that consideration. Um, then you’re trying to convert right? We talked about your three takeaways. Work at Tiktok figure out what’s going to work for you and then double down on that repurpose your content. Um, again. So many great takeaways I can keep going Austin thank you so much for being here. This has been absolute pleasure talking with you.

 

Austin Armstrong

Thank you Courtney it was an honor.

 

Courtney Tyson

Thank you for your partnership as well. We we truly appreciate it and also thank you to our listeners for your support again. Go follow Austin and socialty pro and make sure to follow us at smart reppod on Twitter we will talk to you soon. Thank you very much.

 

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