How MeanPug Agency Helps Law Firms Track Ad Success & Grow Their Client Base with CTM
MeanPug Digital leverages CallTrackingMetrics’ (CTM) marketing attribution and call tracking software to help law firms attract and grow their client base.
With CTM, firms across practice areas can focus on the advertising that drives client signups and measure performance across their ad channels.
Despite spending hundreds of millions of dollars across TV, radio, billboard, and digital advertising, Bobby Steinbach watched as Morgan & Morgan, his former employer, struggled to determine which marketing ads and campaigns were driving calls, form fills, and signups.
In 2020, Steinbach co-founded MeanPug, a full-service digital marketing agency for law firms. MeanPug’s goal was to help law firms address marketing issues, all the way from messaging to attribution and call tracking.
A full case load is only possible when your ads work. Law firms often struggle to:
- Market their services to the right audience on the right platforms
- Measure which campaigns drive calls, form fills, and new client signups
- Optimize intake processes, client experiences, and expectations
Results You Can Measure with CTM
By rolling CTM into their agency service offerings, MeanPug delivers the data and metrics law firms need for success across different practices, including personal injury, family law, securities fraud, and more.
Since adopting CTM, MeanPug Digital boasts the following:
- $6B+ in case recoveries won by client firms
- 100+ unique tracking numbers provided to legal clients
- 1,600–1,900 inbound calls managed per month
- 25+ law firms using CTM’s marketing attribution and call solutions
“The beauty of CTM is that it’s a modern telephony and marketing platform, but has the depth of features you’d expect from a legacy enterprise solution. You really get the best of both worlds.”
— Bobby Steinbach, MeanPug Digital Co-Founder
MeanPug’s Top CTM Tools for Client Success
Open APIs & Customization
MeanPug leans heavily on CTM’s lambda functionality and open API. Each law practice faces unique challenges, so the team builds tailored integrations that connect CTM data across their clients’ systems.
Salesforce Integration
With CTM, attribution data is tracked and reported from the first call to signup. That conversion data is then fed back into the ad platforms so teams can identify and generate high-value calls.
Call Recordings
CTM’s call recording feature is mission-critical for MeanPug to pinpoint and problem-solve client issues. Recordings are routinely used to spot dropped calls, long wait times, and training opportunities.
Conclusion
MeanPug Digital helps law firms understand exactly which marketing efforts drive results. Using CTM, they help their clients connect every call, form fill, and signup back to the ad or channel that drove them, as well as targeting the right client base. The result is smarter marketing, smoother intakes, and a growing firm.
Want to see how CTM can improve your clients’ marketing attribution, call management, and intake processes? Book your custom demo today.