Messaging Matters: What 11 Million Cold Emails Taught This Marketer About Outreach
Cold outreach gets a bad rap. But for James Milsom, Head of Marketing at Hunter.io, it’s not the channel that’s broken. It’s the mindset behind it.
In this episode of Smart Route, James joins host Andrew Clark for a refreshingly honest conversation about how to stand out in the inbox to investigate
- Why smaller campaigns work better
- How AI can enhance (but not replace) great messaging, and
- How Hunter.io brought cold outreach to life with a March Madness-inspired competition
From Law School to Lead Gen
James didn’t start in marketing. He studied international law and human rights before pivoting to a nonprofit comms role and eventually falling in love with product marketing.
“What we do is about relationships,” he says. “Whether it’s email, a podcast, or a conversation at a conference, we’re connecting people to value.”
Now at Hunter, an all-in-one outreach platform, he’s helping founders and marketers build more intentional campaigns and teaching them to skip the spam.
What 11 Million Emails Revealed
One of the first things James worked on at Hunter was helping launch their State of Cold Email report, which analyzed over 11 million emails to find what works. The headline? 61% of decision-makers prefer email, but 95% of emails are still spam.
That disconnect inspired Messaging Madness, a March Madness-style email competition where contestants wrote outreach emails for real-life business scenarios. The results? Insightful and surprising.
“One of our shortest emails won its entire bracket. Another winner wrote something long and casual. There was no single formula. The common thread? Knowing your audience.”
What AI Can (and Can’t) Do
Building on those insights, James also reflects on the role AI plays in outreach today. He isn’t anti-AI. His team created a prompt library to help users write better cold emails with tools like ChatGPT. But he’s quick to point out the limits: “AI can get you 90% of the way there. But if you don’t understand your audience, your message will sound just like everyone else’s.”
This is where the basics come back into focus—things like tone, personalization, clarity, and above all, respect. These aren’t just old-school best practices; they’re essential for creating emails that stand out in a noisy digital world.
Getting Back to Basics
That brings us to James’s biggest takeaway for marketers: relevance wins.
Whether you’re sending 50 emails or managing a multi-step outbound campaign, the difference between spam and value comes down to understanding your audience. AI can help guide the process, but it can’t replace thoughtful, human-driven strategy.
“Smaller, more intentional campaigns are more effective because they reflect that extra bit of care,” he says. “It’s about starting with the right audience and delivering something meaningful.”
Advice for Early-Career Marketers
James’s biggest piece of advice? Stay open to learning.
“It sounds cheesy, but my dad told me that as a kid, and it stuck. Feedback, certifications, random side projects—say yes. It all adds up.”
Where to Connect with James
About James Milsom
James Milsom is the Head of Marketing at Hunter.io, an all-in-one email outreach platform connecting founders and small businesses with their ideal customers. For more than a decade, he has specialized in product marketing, content marketing, and campaign marketing for leading US and UK SaaS companies in categories covering HR, ticketing, CRM, cloud, strategy execution, data quality, and cold email marketing.
He has an undergraduate degree in law from the University of Reading and a postgraduate degree in international law from the University of Warwick. He is a chartered marketer as part of the Chartered Institute of Marketing. From education to the workforce, he’s used every experience to leverage his skills in research, compelling arguments, and marketing principles. Away from work, he is a proud husband of wife, McKenzie, a Georgia Bulldogs fan, and a gym enthusiast. He quotes more lines from The Office than he dares count.
TRANSCRIPT
Andrew Clark: Hey everyone—this is Andrew Clark, your host of the Smart Route podcast, brought to you by CallTrackingMetrics. We’re back with a new episode, and while I know I say this every time… sometimes you meet a guest through this process and just click. This is one of those times.
James Milsom of Hunter.io came to me in a pretty roundabout way—through some SEO outreach from his team. But the stars aligned, we had a great initial conversation, and I was like, “James, please come on as a guest.”
He agreed—and he’s got a lot going on, some of which we’ll dive into today.
So first, thank you, James, for taking the time to be here. For those who don’t know, James is the Head of Marketing at Hunter.io, but he also brings years of experience across the UK, US, and global SaaS markets. He’s doing some great things with Hunter, which some of you may already know as a contact information validation tool.
I’ve personally used it a lot over the years as an SEO—especially when doing cold outreach, just to make sure I’m getting the right email address or at least close enough that I’m not hit with an autoresponder saying, “undeliverable.”
But we’ll talk more about Hunter in a bit—including a really cool campaign they ran recently that James will walk us through. For now, James, I’d love if you could introduce yourself and share a little about your background—how you got started in marketing and what you’re working on now.
James Milsom: Yeah, sure—thank you, Andrew.
It really is a small world, isn’t it? I was thinking about how our connection came to be, and I think it’s a perfect example of what I want to talk about today: relationships.
Everything I’ve done in my career has been built on relationships. And often, something great can come out of nothing.
My background’s a bit unconventional—though I think a lot of marketers might relate. As we were saying before the recording, Andrew, I know we share some similarities here.
I’m originally from the UK, and my education is actually in law. I have an undergraduate degree in law and a master’s in international law and human rights. But I pretty quickly realized I didn’t want to practice law. I had a bit of experience in the field and just didn’t enjoy it.
So I found myself a bit directionless. Luckily, I got my foot in the door with a local education charity—and I got close with the head of marketing there, a guy named Gordon.
That connection really shaped my path. Honestly, my whole career has followed that pattern. I like to say I’m a trained extrovert—it takes effort for me to build relationships, but it’s been at the heart of everything I’ve done.
Andrew Clark: Mm-hmm.
James Milsom: But when I do manage to build relationships, it always pays off—because at some stage, I’ll be able to help that person, and vice versa.
I’ve done a bit of everything in marketing. Back when it was still a thing, I was printing flyers, printing newsletters, stocking the supply room as a marketing intern, getting the coffees… the whole deal. Eventually, I pivoted toward digital marketing and lead generation within a pretty large organization.
And over the course of—wow, I think it’s been 12 or 13 years now, though I don’t like admitting that because it makes me feel older than I want to! (laughs)
Andrew Clark: Right there with you. (laughs)
James Milsom: During that time, I’ve really developed a love for product marketing. That’s kind of where I found my groove.
It’s such a strong foundation. It helped me grow from being a digital marketer to shifting into product marketing, and from there into leadership—running marketing at two or three different organizations.
I’ve managed full marketing teams, SDRs, BDRs, SEOs—you name it. And I absolutely love learning.
Because of the way my career has evolved—learning by doing—I’ve ended up knowing a little bit of everything. Enough to be dangerous, really.
Andrew Clark: Thank you.
James Milsom: But I’ve also been lucky to work with incredibly talented people. And one of those people is actually the teammate who originally reached out to you.
So yeah, it’s a really exciting time here at Hunter. I’ve been with the team for about eight months now, and there’s just so much we’ve been working on.
But I want to frame everything I talk about today through the lens of a marketer. That’s my foundation. I’m not here to speak from any other perspective.
As marketers, we’re lucky—we care about data, and we care about being thoughtful in how we do things. I hope what I share today reflects that mindset.
Andrew Clark: We appreciate it. And yeah—everything you said about the winding path that led you here really resonates with me, and probably with a lot of our listeners too.
I want to go back briefly to something you said about finding your passion in product marketing. Could you share more about what draws you to that niche within the broader marketing umbrella?
James Milsom: Yeah—so for me, when it comes to product marketing, the simplest way I can explain it is this:
It’s about taking a product or a solution and translating it through the eyes of the people it’s actually built for.
That’s what drew me in.
When I became a Chartered Marketer through the Chartered Institute of Marketing, I knew I wanted to go deeper. That gave me a strong foundation in core marketing principles—but I wanted to specialize.
So I became a pretty big supporter of the Product Marketing Alliance. All those educational steps I took were aimed at helping me understand the basics of what we do as marketers.
Because ultimately, what we do is about relationships.
Andrew Clark: Mm-hmm.
James Milsom: Whether I’m sending you an email, talking to you at a conference, or reaching you through a podcast like this—it’s all rooted in relationship building.
Product marketing, to me, was a way to be intentional about that.
It means I can explain what I have to offer—and how it benefits you—in a way that’s not superficial. I’ve gone through the process of understanding what the product is, how people like you react to it, what your challenges are, and what outcomes matter to you.
From there, I can create messaging and campaigns that make sense—because they’re relevant.
Andrew Clark: Thank you.
James Milsom: And once you’ve nailed positioning and messaging, everything else becomes easier.
Outbound? Easier.
SEO and link-building outreach? Easier.
Building a content plan? Way easier—because you know your audience.
Andrew Clark: Mm-hmm.
James Milsom: It might sound like a cliché, but knowing your audience really is the silver bullet. It’s what I’ve found separates successful go-to-market strategies from the ones that fall flat.
Andrew Clark: That’s a great insight. And honestly, I love speaking with people who are genuinely passionate about what they do—especially when it’s a niche I haven’t worked in directly.
Now, you mentioned you’ve been with Hunter for nearly eight months. For those in our audience who may not be familiar with the company, could you give us a quick overview? What is Hunter?
Andrew Clark: How did it come to be? And what is Hunter trying to solve for people?
James Milsom: Yeah—so Hunter is an all-in-one outreach platform.
We’re actually coming up on our 10-year anniversary. Our founders, François and Antoine, had tried a bunch of different ideas before this. Nothing really took off—until Hunter.
This was the one that clicked.
Over the years, we’ve taken a strong position in helping people find professional email addresses and verify that data—so when you send an email, it doesn’t bounce.
Andrew Clark: Mm-hmm.
James Milsom: We started with that and built out a whole suite of tools.
And for me, one of the most exciting things about joining Hunter was that I’d actually used the product before. So to now be marketing something I personally used and understood—it’s a real pleasure.
Hunter has evolved a lot. It used to be a collection of tools: email finding, email verification, domain-based lookups—where you could plug in a company’s website and find someone like Andrew’s email address.
But over the past two years, it’s become something much bigger. It’s now an all-in-one platform.
Andrew Clark: Right.
James Milsom: Everything’s integrated. Nothing’s disconnected. And we’re moving fast—our engineering team is constantly shipping new features. I’ll make a suggestion, and before I know it, it’s live in the platform.
Our core audience is founders—people who have a product or idea and need to connect with their ideal customers.
That said, we’ve seen other strong use cases too. SEO agencies use us a lot. Recruiters are heavy users. It’s a really versatile platform.
Andrew Clark: Right—makes sense.
James Milsom: And of course, salespeople use Hunter too—but I really believe the platform’s core value is in its ability to provide clean, reliable data that’s easy to access.
It’s affordable, it’s effective, and best of all—it’s always free if you want it to be. We offer a free plan with real value, which is so refreshing compared to other platforms that hit you with paywalls and friction.
James Milsom: You can literally jump into Hunter right now. Go to the site, create an account, and start using it. That’s what makes it so exciting—we’re building in new capabilities all the time.
And for me, part of my role is coming on podcasts like this and speaking as a user first—because I’ve been in the shoes of the people we serve. So today I want to share why I genuinely believe in what we’re building.
Andrew Clark: Yeah, let’s get into it.
As we were planning this episode, we talked about the challenge of where to start when you don’t know where to start—especially when it comes to cold outreach.
Speaking from experience, I know that feeling: “Okay, I know the industry I’m targeting, but how do I narrow it down?”
Whether it’s for link building, or like our sales team at CallTrackingMetrics trying to reach a head of marketing, CRO, or CMO—tools like Hunter give you a much better shot at connecting with the right people.
And ultimately, that’s what we’re really going to talk about today: building relationships the right way. Especially in the age of AI, when so many people are just pumping out content and blasting cold emails with zero personalization.
James Milsom: Yeah.
Andrew Clark: So let’s go back to that idea—where do you start? How do you ask the right questions early on to guide everything that comes next?
James Milsom:
Yeah—and I want to start by saying this: I know a lot of people want to jump from A to Z. But you have to begin with A, B, and C.
Andrew Clark: Mm-hmm.
James Milsom: The first thing you must do is define your ideal buyer.
Call it your ideal customer profile, your buyer persona—whatever you like. The point is, you need to clearly answer: “What do I have, and who is the right person to connect this solution with?”
So bringing it back to product marketing—if you can nail down who your ideal customer is, where they are, what industry they’re in, company size, headcount, etc., that’s your foundation.
Then you go deeper: were they recently funded? Are they using a tool you work with, like HubSpot? Maybe you offer HubSpot consulting, and that becomes your inroad.
You can get very targeted if you take the time to ask the right questions at the start. That’s step one.
Andrew Clark: Mm-hmm.
James Milsom: You have to be able to clearly articulate who you’re trying to help. Because once you can do that, then you can use tools like Hunter to find the right people in those companies to reach out to.
After that, the next step is being able to articulate what their problems are.
And how do you figure that out? Through relationships. Through research. It’s about asking questions and scrolling through LinkedIn posts from people at those target companies you identified earlier.
James Milsom:
It takes effort.
But that effort is what separates relevant messaging from irrelevant noise. If I send Andrew something completely irrelevant, I’m spam. Period.
Andrew Clark: Absolutely.
James Milsom: So if you can connect the company and its potential pain points to your solution—and give that some context through light research—that’s everything.
And then comes the third piece: actually reaching out.
Earlier this year, someone on our team—Zemeck, who’s absolutely brilliant with data—did an analysis of over 11 million emails sent by Hunter users.
Andrew Clark: Oh my gosh.
James Milsom: Yeah. And he did it so fast, which was impressive in itself. But he pulled out some key patterns that influence whether or not your outreach actually works.
And when we say “success,” we mean replies. That’s the goal.
So in that third phase, what you want is to:
- Identify the right person within your target company,
- Craft a relevant message, and
- Deliver that message via email.
Andrew Clark: For sure.
James Milsom: Those are three very basic things. And I’m not saying that just because I work at Hunter. I’d say it regardless.
We surveyed 217 decision-makers, and the majority still prefer email for outreach—over LinkedIn DMs or cold calls.
James Milsom: That’s not to say don’t use LinkedIn or calling. But email should be your Trojan horse—it’s the thing you lead with.
Andrew Clark: Yep.
James Milsom: Attitudes have changed. But if you start with the basics—know your target audience, understand their pain points, have a solution—and use the right tech to send an email, that’s a solid foundation.
And the great thing is, none of this is expensive.
Andrew Clark: Mm-hmm.
James Milsom: It just requires a thoughtful approach. You find the people who will relate to your message, deliver that message well, and stay committed to learning from the results.
That’s why data is so valuable. Start small. Send to maybe 50 people. See what patterns emerge.
Then iterate—adjust your subject lines, improve your copy, tweak your targeting.
James Milsom: This is also why I think understanding product marketing fundamentals is so important.
If you don’t know how to connect your company’s solution to someone’s pain point, you’re likely to annoy them—and we’ve all gotten about a dozen of those emails already today.
Andrew Clark: Yes, very spot on.
Andrew Clark: And I want to dig in a bit more on what you said about email still being the preferred channel.
When you interviewed those decision-makers, did anything stand out about why they prefer email? I have a hunch—but I’d love to hear what they actually said.
James Milsom: It’s about respect.
And I say that because LinkedIn has kind of become a parody of itself.
James Milsom: These days, everyone’s just selling on LinkedIn. It’s no longer about storytelling or offering helpful advice. Honestly, I think Substack is where that kind of value lives now.
Andrew Clark: Mm-hmm.
James Milsom: And then with cold calls—most decision-makers aren’t even in the office anymore, especially post-COVID.
Or if they are, you’ve got to get through an entire decision tree. And good luck finding a direct dial—that’s way harder than finding a professional email.
James Milsom: Email gives the recipient control. That’s why it’s respected.
They can ignore it. Or they can open it. And if they don’t like what they see? They’ll push it to spam. But at least they’ve had the choice.
Andrew Clark: Mm-hmm.
James Milsom: If you make it into someone’s inbox, you’ve already done something right. And if they open your email? That’s another win.
It comes back to the idea of respect and control. Email gives recipients control, and that’s important.
James Milsom: Most of us are more comfortable thinking, “I’ll come back to Andrew’s email in a day or two,” because we’re busy. Whereas with ads or LinkedIn messages—they’re fleeting. They disappear. It’s all noise.
Email still gives us a sense of ownership over our communication. And that’s what came through in our surveys.
But—and here’s the kicker—95% of cold emails are still spam.
Andrew Clark: Yeah.
James Milsom: So even though decision-makers prefer email, the optimism around the channel isn’t being met with results. It’s being met with punishment.
That disconnect? It’s a fascinating psychological conundrum.
Andrew Clark:
Absolutely. And I know we had talked about the internal competition your team ran—Messaging Madness.
James Milsom: Mm-hmm.
Andrew Clark: Don’t sue us, NCAA. (laughs)
But yeah, the way you described it was so fun. I’d love for you to walk our listeners through what it was and what insights came out of it.
James Milsom: Sure. Messaging Madness actually came out of a conversation I had with our CEO, Matt.
It was one of those back-and-forth, riffing sessions—kind of like what you and I did before we hit record today.
We were looking at the data from our State of Cold Email report. Like I mentioned earlier, the data said 61% of decision-makers still love email. But… there’s a 95% spam issue.
So we asked ourselves: how do we show people what separates spam from genuine outreach?
The report gives you 12 key factors that influence success. But ultimately, it comes down to how well you understand your audience. That’s true whether we’re talking cold emails, paid ads, or nurture campaigns.
James Milsom: We thought—what if we took this idea to LinkedIn and asked people to submit their best cold emails? Maybe we could get the community to vote on them, offer some rewards.
But we figured people would be hesitant. No one wants to publicly share their cold email copy—it’s like pulling teeth.
James Milsom: Around that time, I was heading to the U.S. to spend time with my wife and her family. Her grandmother is 88—and all she watches is college basketball. (laughs)
That’s when the light bulb went off: March Madness.
It’s got structure. It’s got hype. It’s entertaining. And it lent itself naturally to what we wanted to create.
We thought—what if we built a bracket-style tournament around cold emails?
Of course, we couldn’t exactly run in-person conferences or live pitch-offs. So we looked back at the State of Cold Email 2025 data, and saw something that stuck out: the better you understand your audience, the better your reply rate.
Then we asked: what if your audience is a founder? Or an SEO manager? Or a growth lead? Or a consultant?
Each persona will respond differently. So we built four realistic business scenarios—each with 16 contestants—and asked participants to write emails tailored to those setups.
Andrew Clark: That’s—
James Milsom: We gave them key details: business type, pain points, competitive context, and a suggested CTA—whether it was “book a meeting” or “check out this report.”
And then we opened it up publicly.
We got hundreds of entries—which was amazing.
The only challenge? We needed to narrow it down to 64 entries to fit our bracket.
James Milsom: So we used scoring criteria based on the report: clarity, personalization, relevance, trustworthiness, and readability.
Each one was rated on a 1 to 3 scale.
Our judging panel included Matt, myself, Antonio from SEO, and Zemeck—our data wizard behind the report.
James Milsom: We scored all the entries. And honestly—it was fun. Wild, but fun.
And that was before the actual tournament even began.
It all came from wanting to do something different—and maybe even a little educational, too.
James Milsom: When I say “different,” I don’t mean we reinvented the wheel. Obviously, March Madness and brackets exist. But I wanted to put the spotlight back on real people—on folks like you and me—and challenge them to take the findings from our report and actually apply them.
Andrew Clark: Yeah.
James Milsom: It was about context-swapping: bringing March Madness energy into the B2B world, and testing what we’d seen in the data.
Andrew Clark: You’ve got my wheels turning now! We’ve got tons of call data—I’d love to do a “calls vs. cold emails” showdown just to try and prove you wrong… in the friendliest way possible, of course.
James Milsom: (laughs) Yeah, exactly.
Andrew Clark: That kind of head-to-head, friendly competition really shows what actually works—and helps everyone learn along the way. I can’t even imagine how long it took to narrow down all those entries to just 64!
James Milsom: Yeah.
Andrew Clark: So once you got to that smaller pool, how did you test what was working and decide who advanced?
James Milsom: So we built out an interactive bracket—a full tournament hub with bracketology and everything you’d expect from March Madness.
The real test? Could entrants promote their own entries. That was huge.
While we had a solid promotional engine on our side that brought traffic and attention, we wanted to see if they could generate buzz too.
James Milsom: We seeded just two AI-generated entries because I was curious how they’d perform. In the end, we had something like 130,000 total votes across the tournament. That’s a ton of energy, a ton of conversations, and a whole lot of brand building.
And the cool part? In round one, two of our number one seeds were eliminated.
Andrew Clark: Really? Wow.
James Milsom: Yep—and then another one in the next round. That’s when we started wondering: is there a disconnect between what the data tells us works and what people prefer?
So I asked Zemeck—again, our data wizard—to do a full post-tournament analysis. I had 10 burning questions for him based on what we saw play out.
James Milsom: Oh, and side note—our round names were pretty fun: Super 16, Open Rate 8, Follow-Up 4, and of course, the Championship Game.
Andrew Clark: Nice!
James Milsom: (laughs) That’s probably a little too “inside baseball,” but I’m a bit cheesy with naming conventions. Matt reins me in sometimes.
When we got to Follow-Up 4, the finalists from each bracket moved on, and what stood out was just how different all their writing styles were.
James Milsom: For example, in the Growth Manager scenario, Connor’s email was only 52 words. It had a sharp hook, a clear CTA, and a touch of social proof. Super short. Super punchy. He sailed through his bracket.
Then you had Philippe, the Consultant scenario winner—his email was long and casual.
Ryan, who won the Founder bracket? His email was even longer, but packed with context and solid proof points.
James Milsom: And then there was Ana—spoiler alert—she won the whole thing. She came out of the SEO bracket and beat Ryan in the final.
Her email was warm, respectful, and personal—it felt real.
All four finalists wrote completely differently. But each approach worked because it matched the scenario and audience.
James Milsom: That was one of my biggest takeaways. It brought me back to my early days in marketing—learning about positioning, messaging, and personas.
Turns out, the basics still matter.
You’ve got to know your audience. And that means taking the time to craft every sentence. The tone has to feel right. The message has to make sense to the person reading it.
Andrew Clark: Yeah.
James Milsom: Because, for instance, Philippe’s casual consultant tone would not have worked in the SEO outreach scenario. It just wouldn’t have landed.
James Milsom: It really mattered that the contestants took the time to align their message with the scenario and put themselves in the recipient’s shoes. What would I want to receive if I were in their position?
And I loved seeing that.
The fear with running something like this is that people will just default to ChatGPT and turn in low-effort work. But honestly, all 64 entrants? I was blown away.
James Milsom: That’s not to say I underestimated them, but when you know 95% of cold emails out there are spam, you brace for the worst. This was the opposite. It was fantastic.
Andrew Clark: Mm-hmm.
Andrew Clark: That sounds wonderful. And for our listeners, any reports or data from Messaging Madness that are available publicly, we’ll be sure to link in the show notes.
James Milsom: Yep.
Andrew Clark: And I think what you said about getting back to basics is more relevant than ever. It applies to marketers, sales teams, and anyone who’s building relationships in a business context.
In the AI era, things feel like the Wild West. Everything’s in flux.
So to bring it back to what we discussed at the top of the episode—emphasizing relationships, being thoughtful, and delivering your message with intention… that’s what sticks.
Andrew Clark: Keep it simple. But be targeted.
James Milsom: I totally agree.
And if you’re thinking about using AI—whether it’s for email, voicemails, or call scripts—it’s so important to prompt effectively and thoughtfully.
And guess what? Your prompts still need to be built on the three fundamentals we talked about earlier.
Andrew Clark: You’re right.
James Milsom: If you don’t understand your audience, your AI output will sound just like every other generic message.
We’ve recently developed a library of prompts to help people explore AI for outreach—and I think there’s real value there. But I’d always add this asterisk:
James Milsom: The relationship still matters.
And your ability to understand the person on the other end of the message will make or break that connection.
AI can get you 90% of the way there. But you still have to put in the effort to personalize it, verify your facts, and ground your message in something real—because we know AI can hallucinate.
James Milsom: One thing that came through clearly in our cold email report: smaller campaigns are more successful. Why? Because they’re more thoughtful.
You’ve taken the time to understand your audience. You’re writing messages that matter.
And honestly, that’s no different than picking up the phone and calling someone from your CRM. You still have to ask: Who is this person, and what do they care about?
That’s never going to change—no matter what the tools look like 12 or 18 months from now.
Andrew Clark: For sure. And as we wrap up, I always like to ask—what’s one piece of advice you’d give to younger marketers just getting started?
James Milsom: This is a cheat because it’s something my dad told me when I was a kid—but here it is:
Don’t say no to any learning opportunity.
Whether it’s feedback from a manager or peer, a certificate, a diploma—whatever it is. Don’t turn your back on learning. It will never let you down.
It will always help you become better tomorrow. It’s cliché, but I still remember hearing that from my dad when I was seven, and it stuck with me.
Andrew Clark: That’s perfect. And James, thank you so much for being here.
Where can people find and follow you?
James Milsom: You can find me on LinkedIn—just search “James Milsom.” I was lucky enough to grab my name in the URL!
And for Hunter, we’re on LinkedIn too—just search “hunter.io.”
We post regularly, and I’m always open to hearing from people. Whether it’s through our company page, my personal LinkedIn, or even email—reach out.
Actually, here’s a shortcut: just go to Hunter, use the domain search, and you’ll find me.
But if you want to cut corners—just email me directly: james@hunter.io. I’m always up for chatting about anything related to go-to-market.
Andrew Clark: Awesome. And thank you to our listeners for tuning in to this episode—and to all our past episodes.
If you haven’t already, go back through the archives. We’ve had some incredible guests across marketing and sales, and we’ll see you next time. Take care.