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How to GA4: Level Up Call Events with Custom Definitions in Google Analytics

by CallTrackingMetrics

The release of Google Analytics 4 (GA4) has brought with it a lot of changes, and the CallTrackingMetrics GA4 integration is designed to keep your data flowing. CTM makes it easy to send phone call and other offline events to Google Analytics. This video will show you how to set up custom definitions to get your unique call event parameters into GA4’s standard reporting.

CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make data-driven advertising decisions. CTM integrates with core tools marketers use every day like Google Ads and Analytics, Hubspot, Salesforce, Zoom, and Facebook.

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