Enhancing Marketing Efforts with Multi-touch Attribution and Call Tracking
by CallTrackingMetrics
From basic attribution to detailed multi-touch attribution, CTM has everything you need for crystal clear marketing data to power your campaigns and enhance your customer and prospect data in your CRM.
Do you want more leads? Better data? A shortcut to great content? Find out why embracing AI technology in your lead generation strategy will benefit your business for years to come.
The release of Google Analytics 4 (GA4) has brought with it a lot of changes, and the CallTrackingMetrics GA4 integration is designed to keep your data flowing. CTM makes it easy to send phone call and other offline events to Google Analytics. This video will show you where to look for that event data within the GA4 interface.
The release of Google Analytics 4 (GA4) has brought with it a lot of changes, and the CallTrackingMetrics GA4 integration is designed to keep your data flowing. CTM makes it easy to send phone call and other offline events to Google Analytics. This video will show where to look in GA4 to view your events with sessions details like default channel and source/medium.
