How Lead and Call Scoring Informs Smarter Marketing Decisions
by CallTrackingMetrics
As you get your hands on more and more data, it can be hard to find the opportunities and trends in all of that information. Scoring is a smart way to segment your data based on set numbers—built from certain characteristics—so you can make informed decisions about where to spend your marketing dollars.
Do you want more leads? Better data? A shortcut to great content? Find out why embracing AI technology in your lead generation strategy will benefit your business for years to come.
The release of Google Analytics 4 (GA4) has brought with it a lot of changes, and the CallTrackingMetrics GA4 integration is designed to keep your data flowing. CTM makes it easy to send phone call and other offline events to Google Analytics. This video will show you where to look for that event data within the GA4 interface.
