CTM Blog


Powerful Communications for Your Shopify Store

by Erika Rollins


CallTrackingMetrics is excited to offer an integration with e-commerce leader Shopify to help store owners engage more effectively with customers.

CTM and Shopify

Connecting CallTrackingMetrics with Shopify makes it easy to effectively track and manage calls related to orders. Agents are able to provide better customer service by viewing caller order history as calls come in, automating return calls, and identifying buyer preferences- in real time.

Features and benefits include:

  • Automatically trigger call-backs after new orders are placed, order status, or custom order criteria
  • View customer history and caller demographic data in real-time
  • Eliminate the need for customers to repeat or spell important contact information
  • Increase the touch points you have with your customers
  • Improve sales team efficiency
  • Identify additional sales opportunities

Users can also create SMS campaigns around orders and automatically notify customers during the fulfillment process. Use our text messaging tools to:

  • Trigger text messages based on order status
  • Specify the number that customers see for each SMS campaign
  • Set up automated replies when a customer sends a text response
  • Send bulk text messages— even on a recurring schedule

Robust Call Tracking & Marketing Attribution

Users will also be able to take advantage of CTM’s standard call attribution and marketing features, such as dynamically display advertising tracking numbers on your Shopify website based on how the visitor found you—even down to the keyword level. This information allows you to optimize your online advertising towards those channels that are sending the highest converting traffic to your website. CallTrackingMetrics will identify return visitors and attribute those events back to the original referring source.

Getting Started

The Shopify integration is available through our Contact Center Plan. To get started, visit the Shopify App Store to download the CallTrackingMetrics app, and view our Online Support Center to learn more about connecting these services.


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