Categories

CTM Blog

CTM Blog

Discover content at the intersection of marketing, customer experience, and sales. The CTM Blog delivers insights for digital marketing professionals, business owners, and CX leaders on how to build a better workforce, optimize your communications, and generate more revenue from ad campaigns.

Press

CallTrackingMetrics Rebrands to CTM, Signaling New Phase of AI Innovation and Enterprise Growth
by Andrew Clark
Conversation analytics leader unveils new identity alongside enterprise-grade AI capabilities and strategic product expansion.
Marketing, Attribution, Analytics, Team Performance, Lead Management, Case Studies
How An Enterprise Behavioral Healthcare Network Cut Costs and Answered More Calls with CTM
by Hannah Hanover
Analytics
What Call Tracking Data Should I Use to Track Conversion Metrics?
by CallTrackingMetrics
Guides
How to Stay Compliant When Buying Global Numbers with CallTrackingMetrics
by Andrew Clark
Marketing, Analytics, Guides
6 Ways to Use First-Party Call Tracking Data to Prove You’re Crushing It
by Chris Todd

Smart Route Podcast

Smart Route Podcast, Smart Route Podcast
Building Brands, Not Just Rankings: The Future of Legal Marketing
Smart Route Podcast, Smart Route Podcast
Nobody’s Coming to Save Your Career

Resources

Strategy, Guides
Running a Drama-Free Sales Floor
Strategy, Guides
Budget Slashing: The Marketing Playbook for (mostly) Painless Cost Cutting

Announcements

Communications
Contact Center Automation: Enhancing CX Without Losing the Human Touch
Press
Data-Driven Creativity: Striking the Perfect Marketing Balance with CallTracking Metrics [Marketer of the Month Podcast]