A Video Conversation with Todd and Laure Fisher of CallTrackingMetrics (Part 3 of 4).
Presented by: Offit Kurman and CityBizList
A Video Conversation with Todd and Laure Fisher of CallTrackingMetrics (Part 3 of 4).
Presented by: Offit Kurman and CityBizList
Call Tracking for Marketing Attribution I’m a marketing guy through and through, and I originally came to CallTrackingMetrics looking to solve a marketing attribution issue for our travel and tourism business. For me, I thought the whole marketing component of call tracking was really just solving the ROI issue and monitoring which channels were working.
For one, the voice shopping market is expected to grow to $40B by 2022.
Here is a quick overview of the five key factors of CallTrackingMetrics integration with Google Analytics which will send your PPC phone calls into Google Adwords as conversions.